Quotes of All Topics . Occasions . Authors
Anybody can have a great album in themselves but it's not until you bring it out and put it into tangible form and creating it and working on it in the studio that all of that comes to life you know what I mean?
When you're from the Bay Area, there's this chip on your shoulder that you inherently come up with, because us, as a region, we've been overlooked in the grand scheme of the history of the genre and the culture.
I'd have to say the best part of being successful is being able to take care of my mom so she never has to worry about anything again and also being able to put my friends and people I care about in positions to win.
I just kept telling myself that ultimately, the money that my grandparents had put away to go into my college fund, that they were investing for me to go to school and get this education, it had to be worth something.
It's our approach to treat each show like an arena show. We over-invest in production to make the stage look bigger, turning the show into an experience and not just somebody standing around with a microphone rapping.
I wanna put numbers on the board. And the thing that everybody doesn't get is that it just doesn't happen. It doesn't just fall out of the air and land on your lap; the only way to get it is to get it and put the work in.
I always thought that one day I would be somebody. I would be successful in music, and I would have fans that cared about my music. At the same time, I really feel like an ordinary guy; I have been an ordinary guy forever.
Some people will like it. Some people will hate it. Some people are indifferent. And you have to live with that as an artist. You wanna be appreciated, you wanna be liked, but you know, it's just not realistic for everyone.
Music is one of the toughest industries, so I respect everybody who has travelled any distance, come far in this music business and achieved anything because it is so hard, and there are so many people out there these days.
I know what it feels like to walk out in front of a sold-out crowd of a thousand people that are there for you, and how good that feels, but as an opener, you just have to train yourself to think that it's going to be harder.
I'm on this raised-platform-stage and I'm put on display, but at the same time I'm just a human. I'm just a regular person at the end of the day and, you know, I just want them to know that I do appreciate every single one of them.
As we've added players to the team, like a videographer, a drummer, or a sound guy, we're trying to keep a bus full of A players and keep a culture where everybody is comfortable enough to push each other in their areas to be great.
In a sense, touring is crazy. You go city to city playing the show over and over again. But there's something magic about being in front of people, so it's not like going through the motions every night. It's a different experience.
I stuck with my education, you know, I really did that for my grandma. It meant a lot to her that I finished school and in the grand scheme of things it was her who had saved and helped provide for me this opportunity to go to school.
You open up a lot of tours making nothing just for the fact that you need to start somewhere and get some exposure. When you start to headline your tours, all the money is in headlining, but there's no money in headlining small rooms.
I love being in a room in front of an audience who cares about the music, who knows the music, and who has lived with the music. It's kind of like an experience you share. I'm on stage performing it, but they're singing the words, too.
When you're literally staring at the person right in front of you, you're connecting with them on a personal level. I even jump into the crowd sometimes and perform with them, sing into the mic with them and share the experience with them.
When I was 12 or 13, the hyphy movement was beginning to bubble. And you had local acts such as the Federation or E-40, Mac Dre, and Too Short that the local radio station would play all the time. You'd hear E-40 as much as you'd hear Jay Z.
I used to go and cop stacks of blanks CDs and sit there and burn copies of my mixtapes and print up my own mixtape covers and post up in downtown Oakland and Telegraph in Berkeley and literally was selling my mixtapes for five bucks, hand-to-hand.
Music meant more to me than a social life and just hangin out. haha just being tired of repacking my suit case every couple of days, and anytime i wanted to cop some new clothes i would have to throw away something I had to make room in the suitcase.
What I actually do put much more weight on, in all honesty, is not being critically acclaimed - it's being respected by my OGs. When I talk to E-40 on the phone, every time I talk to him, I'm like, you know, if he tells me I'm doing good, I'm doing good.
If you're not putting enough time into the music, there's not gonna be a whole lot of it. So in my eyes, success is just being able to do what I love for a living, spend all my time doing it, connect with fans, and continue that for a long f - king time.
I think the most important thing is to be yourself and be genuine and don't try to tell anybody else's story but your own. And if it comes from a genuine place, I think people can tell, and if it doesn't, I think people can tell, and I think that eventually it shows.
When you use a sample in a big way, when you loop something in the way I did with 'Runaround Sue,' it's like you have your chords and your melody and the quality of the song right there before you add your own production. It's like the song is already made, in a sense.
In anything I do I try to stay true to myself because I think that's what matters most, and then the challenge is getting all these different sides of my personality to fit together in one box. It isn't an easy task. But that's basically what the end result represents.
I think it's natural for a creative to be sensitive. If I'm in the studio and I write something, I think it's the greatest thing in the world; it's like my baby. I just made something out of thin air that exists now in a tangible form. It's the biggest thrill in my life.
If you think about rap and how it has become so much easier to record music and release it, and you think about everyone in the world being a 'rapper' these days, it's so much easier. But it's still as hard as ever to break through and truly be successful in this industry.
What inspires me is the desire to be on. The desire to be successful. The desire to reach people through my music and make a living off it and never have to do anything else. Being able to do music full time and travel the world and share this music with everybody. That's the dream.
There's only so much you can do on a physical level trying to tour or pass out mixtapes. Although that matters, I realized that you can reach more people putting your music on Soundcloud and networking with blogs to write about you. It really comes back to the music and what you release.
When you sample something, you're using the crutch of borrowing chords and melodies from a song that's already great, that's already stood the test of time, that's already special. When you're trying to do it all from scratch, you're writing something brand new that has to stand on its own.
I try to find 15 minutes a day to just be alone without any distractions just for headspace to meditate and get my Zen on. I think that helps me get through the hecticness of the day on tour with the interviews, the sound check, the meet and greets, the show and the post-show meet and greets.
I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always seen him as a hero. But reading the book, and learning about how he built the company, and maintaining that corporate culture and all that, I think that influenced me a lot.
I want to tell every fan that I appreciate them with a retweet or reply but I don't want my account to lose my own tweets. I don't my fans to have to go through a bunch of replies to get to my own tweets right? In the big picture though I do read all of the tweets and I appreciate all of my followers and my fans.
Life is good. I've got a apartment that is paid for with rap money. It's good. It's amazing. It's a blessing. I wake up every day and appreciate how much of a blessing this is getting to do this. But it is important to always stay humble, grounded, focused, and maintain that same ambition you had when you had nothing.
I think my style revolves around the philosophy that less is more, that simplicity is the ultimate sophistication. That goes for my taste in design and in clothes, and even affects the way I approach music. I'm all about keeping things simple, and minimal, but being able to convey something powerful through that approach.
What's weird is the Hot Boys and the whole New Orleans Cash Money thing had a really big impact on the Bay when that was popping off. I don't all the way understand it. I mean, I know that they were big everywhere and had a lot of commercial success in the mid to late '90s, but they were really, really felt in the Bay Area.
I'm a Gemini, so there's two people in me. Straight up. There's the nerd who is totally zoned out in the studio, EQ-ing this kick drum, raising this snare one decibel, or swapping this high hat out for another. Then there's the other side who's a performer. I have to go out on stage and be electric, a fire cracker, just run around the stage and give a show.
Sometimes when you meet stars, on one hand you're like, "You're who I'm inspired by, you're who I look up to." On the other hand you're like, "I wanna be in the same kind of shoes that you're in." That's how I've always seen myself. Some of me is star-struck, some of me feels like I'm looking at a peer. They're another person who sees the world the same way I do, who already did it. It's inspiring.
I am involved in every step of the process [musicmaking]. Whether it is the production or the mixing or the visuals and music videos. I'm involved in every step of the way as far as the creative, directing and merchandise . Just making sure everything that falls in line with my brand is portrayed a certain type of way. It all about quality control and attention to detail, and making sure anything you put your name on is on point.
I just always wanted a platform. In the past, I always dreamed of having a following and a fan base - you know, a group of people just listening and paying attention to what I was making. I think the reality kicked in that you have to make a living so that you have enough time to keep creating, you know? 'Cause if you're not making a living at this, then you're making a living working another job, and if you're working another job, you're spending all your time doing that and can't put enough time into the music.