For me, the challenge is just making great albums, because talent - and writing in general - is not tangible. There's no expiration date on it. At the same time, you might wake up tomorrow and be unable to write music.

When you listen to an album, it shouldn't feel like, "That's the girl song," "That's the club song." I shouldn't know what you're thinking while you're making the song. I don't want to know what the artist is thinking.

I'm a mirror. If you're cool with me, I'm cool with you, and the exchange starts. What you see is what you reflect. If you don't like what you see, then you've done something. If I'm standoffish, that's because you are.

Around 20. I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. And I started to realize that I couldn't be successful until I let the street life go.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.

As kids we didn't complain about being poor; we talked about how rich we were going to be and made moves to get the lifestyle we aspired to by any means we could. And as soon as we had a little money, we were eager to show it.

Everyone knows I'm married; I just don't discuss it. Because it's a part of my life that I'd rather keep private... When your whole life is played out in front of everybody, for your sanity, you need parts that are just yours.

Which is the other reason hip-hop is controversial: People don't bother trying to get it. The problem isn't in the rap or the rapper or the culture. The problem is that so many people don't even know how to listen to the music.

I love that because that's what I'm supposed to be doing - whether it's accepted b everybody or not. I'm supposed to be pushing that envelope and trying new things. And people are supposed to say, Hov, you might have went too far.

I've talked to Bill Clinton - he's the ultimate rock star; no one's more charming than him. People clap in a restaurant when he finishes dinner! I don't get that treatment. I get it when I walk onstage, but not when I have dinner.

We were kids without fathers, so we found our fathers on wax and on the streets and in history, and in a way, that was a gift. We got to pick and choose the ancestors who would inspire the world we were going to make for ourselves.

When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it's my point of view. It's not anything formulaic.

If I was to stop making music tomorrow doesn't mean suddenly there is this gap. You don't get elected. The people decide where you are. Whether I'm here or not, if they want you to be at the top then the people will move me out the way.

Obama provides hope. Whether he does anything, the hope that he provides for a nation and outside of America is enough. Just being who he is. You're the first black president. If he speaks on any issue or anything, he should be left alone.

That was the greatest trick in music that people ever pulled off, to convince artists that you can't be an artist and make money. I think the people that were making the millions said that. It was almost shameful, especially in rock n' roll.

Some people are attracted to vulnerability. From my very first album, I've been vulnerable. I've always given parts of me, parts of my life - good, bad, ugly. I've never put up this image as a super-thug. Also, some people just like the music.

I don't profess to be a political rapper, like groups such as 'Dead Prez' or 'Public Enemy', but I think social commentary should make its way into your music. Speaking on your neighbourhood is social commentary - what happens, what's going on.

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to... because I was looking for a deal. I didn't have this grand scheme of starting a record company and then morphing into a clothing empire.

We create music to express ourselves and when the world relates, that's a beautiful thing. We're all trading off each other's culture, so no matter what lines you put--country indie rock, rap, we're all somehow gonna find a way to come together.

'Blueprint 3' is made up of songs, but it's also a commentary on the idea that in order for rap to survive, we have to stretch out the drama. We have to stretch out the audience. It can't be this narrow - we have to stretch out the point of view.

I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.

Gotta keep it peace like a buddhist Nobody gonna Wesley snipe me It's less than likely, Move back, Let I breathe Jedi knight, The more space I get the better I write, (Oh) Never I write, but, if, ever I write, I need the space to say whatever I like.

If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we've been successful in one way. So we don't really view them as competitors. As the tide rises, all the boats rise.

You can put a new shirt on your back, slide a fresh chain around your neck, and accumulate all the money and power in the world, but at the end of the day those are just layers. Money and power don't change you, they just further expose your true self.

I remember the first time I saw the 'Sugarhill Gang' on Soul Train. I was 11 or 12. I was like, 'What's going on? How did those guys get on national TV?' And then, when I was a little older, a rapper from the neighborhood got a record deal. I was shocked.

Companies that pretend to care about music and really care about other things - whether it be hardware, whether it be advertising - and now they look at music as a loss leader. And we know music isn't a loss leader; music is an important part of our lives.

Hip-hop has done so much for racial relations, and I don't think it's given the proper credit. It has changed America immensely. I'm going to make a very bold statement: Hip-hop has done more than any leader, politician, or anyone to improve race relations.

I collect art, and I drink wine... things that I like that I had never been exposed to. But I never said, 'I'm going to buy art to impress this crowd.' That's just ridiculous to me. I don't live my life like that, because how could you be happy with yourself?

I'm gonna fight, and I'm gonna make something out of nothing. That's pretty much the American dream. So, for me, the realization that I could speak to people like that came first on a small scale. Then it just started happening. I started having this vibration.

I would run into the corner store, the bodega, and just grab a paper bag or buy juice - anything just to get a paper bag. And I'd write the words on the paper bag and stuff these ideas in my pocket until I got back. Then I would transfer them into the notebook.

Well I'm not just gon' go and do rap songs. I wanna touch, and maybe help, and see what I can do in these areas.' As I start looking around me, looking at things in ways that I can become helpful, starting at the first thing, water. Something as simple as water.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.

I don't know where streaming will go in the future. The analytics that we're seeing tell us that streaming is the next thing, and downloads are going down. I feel like with the history of this platform, from vinyl to where we are now, it just seems like the next logical step.

I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.

Racism is taught in the home. We agree on that? Well, it's very hard to teach racism to a teenager who's listening to rap music and who idolizes, say, Snoop Dogg. It's hard to say, 'That guy is less than you.' The kid is like, 'I like that guy, he's cool. How is he less than me?

Growing up, politics never trickled down to the areas we come from. But people from Obama's camp, and Obama himself, reached out to me and asked for my help on the campaign. We've sat and had dinner, and we've spoken on the phone. He's a very sharp guy. Very charming. Very cool.

The fans get to see you, and you can do great by your record if you have a great performance or a great night there. That's all part of the business. But at their core, awards shows are not really a sincere thing. For a lot of years, the artists had to pay to play their own set.

I think the consumption of music is at an all-time high. But I think the ways that record companies are trying to monetize it is just all over the place. At the end of the day, music is in the clouds. Before, you could hold it, look at it, turn it around. Now, it's just in the air.

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.

Successful people have a bigger fear of failure than people who've never done anything because if you haven't been successful, then you don't know how it feels to lose it all. You don't have that fear. So why do you think people get stuck in those boxes? It's that fear of going back down.

It was a very intense and stressful situation. There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we'd play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day.

I learned to ride a ten-speed when I was 4 or 5. My uncle gave me the bike, hand-me-down, and everyone used to stare at me riding up and down this block. I was too short to reach the pedals, so I put my legs through the V of the frame. I was famous. The little kid who could ride the ten-speed.

It's always been most important for me to figure out "my space" rather than trying to check out what everyone else is up to, minute by minute. Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself-- and that's essential for any artist, I think.

I'm hungry for knowledge. The whole thing is to learn every day, to get brighter and brighter. That's what this world is about. You look at someone like Gandhi, and he glowed. Martin Luther King glowed. Muhammad Ali glows. I think that's from being bright all the time, and trying to be brighter.

I'm just saying the producers and people who work on music are getting left out - that's when it starts getting criminal. It's like you're working hard, and you're not receiving. In any other business, people would be standing before Congress. They have antitrust laws against this kind of behavior.

I never wanted to just glamorize the playa lifestyle and not touch on the down side. I wanted everyone who's in a desperate situation to know that, if they wanna choose that kinda lifestyle, they gotta be aware of everything that comes with it! It's not just about the cars, the ladies and the money.

I've got a nice collection of paintings - a Basquiat, a black-and-white Warhol that's like a Rorschach test, and I commissioned Takashi Murakami to do a ten-foot joint for me. It's almost like the explosion in Hiroshima with his famous skeleton head. There's a wall above my fireplace reserved for it.

When Basquiat was hanging out with Madonna and Fab Five Freddy, and all those worlds were colliding, people have to realize hip-hop and the arts were like this 'cause we both were outcasts: we wasn't allowed inside the galleries or inside Yankee Stadium. We were writing in the street and making music.

I think the problem with people, as they start to mature, they say, 'Rap is a young man's game,' and they keep trying to make young songs. But you don't know the slang - it changes every day, and you're just visiting. So you're trying to be something you're not, and the audience doesn't buy into that.

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