I don't think anything Ronda Rousey does is going to be the norm. I think everything she does is going to set a new trend and blaze a new trail.

I think The Undertaker is, much like Brock Lesnar, a once-in-a-lifetime wrestler, a once-in-a-lifetime athlete, and a once-in-a-lifetime performer.

Brock Lesnar is the most unique athlete in this history of World Wrestling Entertainment, and I say that with without embellishment or exaggeration.

I took the antiquated, outdated, passe role of the wrestling manager, and I upgraded it into the upper echelon of sports entertainment to be known as an advocate.

Christian! His parents had nine months to to think of a name, and the best they came up with was Christian!? My parents had nine months and they didn't call me Jew!

My first memory of the Garden, it's probably like any other kid in New York: it's either watching the Knicks win the championship or Muhammed Ali against Joe Frazier.

You wouldn't have thought Paul Heyman and CM Punk would have been so effective with the WWE Title, but we were because we understood our roles to each and the audience.

You can not achieve success without the risk of failure. If you are not afraid to fail, than you have a chance, but you are never going to get there unless you risk it.

Ronda Rousey is a groundbreaker. She is one who charts through territory that has never been explored before and is one of the biggest sports stars in the world, male or female.

I love what I do. I'm passionate about what I do. I live for what I do. And every morning, I can't wait to stop sleeping and to jump up and get out of bed and start doing what I do.

I think ECW itself was a gimmick. I think getting the audience to chant ECW was really something. I don't care if you draw 70,000 people in a dome for Wrestlemania - nobody chants WWE.

Working with Brock Lesnar is a daily challenge because every Monday night that we're on television, I feel compelled to deliver, at least from my end, the best performance I've ever put on.

Like any compelling show on television, what works best in WWE is relationships. What's the relationship between these two people, and how does the conflict manifest itself into box office?

Madison Square Garden to any New York kid is the center of the universe. Even going there as a fan is like stepping up to the plate at Yankee Stadium. You know you're in the grand cathedral.

I'm not someone who concerns himself with whether people pay to cheer Roman Reigns or whether people pay to boo Roman Reigns. People pay to see Roman Reigns. They pay to react to Roman Reigns.

I knew Roman Reigns when he used to come into the locker room with his father, holding his father's hand, barely out of diapers. And I don't say that as an ironic statement... I mean it sincerely.

I don't think you can ever tell the story of Ted Turner's involvement in professional wrestling-slash-sports entertainment without devoting several chapters to the rise and continued ascent of Sting.

Shane Douglas's work in the first 11 months as The Franchise of ECW was so groundbreaking. He made people forget about his on-air persona in WCW and successfully reinvented himself as The Franchise in ECW.

I mean, truly, in the land of the blind, the one-eyed man is king, and if you can't spot that CM Punk is magic from the moment he walks in the door, then you're reading a playbook from an antiquated writer.

I would probably confess that I was the greatest disappointment of my mother's life, but my father only admired his son's moxie, drive, hustle, and wherewithal to pursue his dreams no matter how I achieve them.

I think you should start the first 90 minutes of Raw with a Paul Heyman promo and the second 90 minutes of Raw with Brock Lesnar wiping out the entire roster. But then again, that's my vision for Monday Night Raw.

I don't want to be one of these guys who sits in a room watching old footage of himself, reliving old glory. It's just not me. I want to create new adventures. I'm not trying to live vicariously through my own past.

I dearly believe in my heart that Goldberg is a family man who has a profound love for his wife and son and wants his family to see him as that superhero that people romanticize him being during the height of his fame.

I don't think Roman Reigns should for one moment of his life be worrying about earning the respect of the WWE audience. Because what he has is their willingness to pay to see Roman Reigns whether they respect him or not.

The crowd is a performer. En masse, a crowd has its own personality, its own character. And there are going to be nights when the crowd delivers a great performance. And there are going to be nights when the crowd bombs.

It's the unbridled passion and the fearlessness to just go into something with reckless abandon that allows you to create something from nothing. That allows you to innovate. That allows you to take things to the extreme.

To me, a WrestleMania Sunday is 'I serve at the behest and at the pleasure of my beast.' I'm there to lighten the mood. I'm there to keep the mood light and not make it too heavy, and to keep the pressure off Brock Lesnar.

I always tell Brock Lesnar the truth. I don't appease Brock Lesnar. I don't placate Brock Lesnar. When Brock Lesnar asks me for an opinion, I give to him an honest opinion that I'm willing to back up with facts, with theory.

Where Brock Lesnar would be without Paul Heyman? He would certainly be on top. He would certainly be the number one box office attraction. He would just be doing it without someone who truly understands his persona like I do.

Ronda Rousey is a woman of extraordinary accomplishment, and anything that Ronda Rousey does is going to come with extreme scrutiny because she is such a pivotal figure in not only American sports but in global sports as well.

If you're content in WWE, then you have peaked. You have peaked in your own earning capacity for what you're going to bring home to your family, and you've peaked in what you offer to WWE in terms of your own talent to exploit.

How could you look at CM Punk and not think that he has the 'it' factor? I don't think I'm any great visionary or genius because I saw something in CM Punk; I think everyone else is a stupid schmuck for not seeing it in CM Punk.

I'm involved with projects that strike up a passion with me, that stir up completion inside of me. People come at me and go, 'My job makes me feel alive.' OK, well, good for you. My job doesn't make me feel 'alive,' my job makes me feel alive!

Here's the funny thing: Nothing drives a performance like an audience that gives back and even takes over. ECW was a product that will be remembered as much, if not more, for its audience interaction as for the things that happened in the ring.

Unlike Frank Sinatra, I have no regrets in my life. Zero. Whatever hardships I have faced, or have caused myself, are moments I have to embrace in order to move forward. I have no problem coming to grips with either the highs or lows in my life.

I've always been a big believer in diversification for anybody. It's never good to put all of your efforts and all of your time and all of your financial resources into just one project. Diversification is key for any individual and any business.

The problem with these UFC fighters - and they're all fantastic athletes, top of the line in the entire world - is that they wear their bodies down in these training camps. All these guys that are cutting weight are just destroying their own bodies.

My role is different than Freddie Blassie, the Grand Wizard, and Lou Albano's, and Bobby Heenan's, Jimmy Hart's and J.J. Dillon's as well. I legitimately consider myself Brock Lesnar's advocate. That's my primary purpose to serve to the WWE Universe.

My off-camera friendship with Brock Lesnar has always been different than my off-camera friendship with CM Punk. But I could not tell you that I am closer to either one of them or either one of them is closer to me. It's just a different relationship.

I truly am of the belief that I should be nominated and elected 'Emperor of North America' and given a shot at being ruler of the universe, and I haven't had the chance to craft my campaigns for these offices yet because I've been very busy with Brock Lesnar.

I grew up in a household with my mother, who was a Holocaust survivor. I very much understand the mentality that you cannot live in the past. You can't spend your entire life, or even portions of it, looking back and dwelling on things that have already happened. You have to move forward.

The thing about Brock has always been, who can push Brock to a level where you actually get to see the best of Brock Lesnar, because very rarely have people ever gotten a chance to see that. I mean, really, who can keep up with him? This is not wrestling hype: he's a once-in-a-lifetime athlete.

Vince McMahon can end up in a federal lawsuit with you where there is mudslinging back and forth that makes the front page of 'The Wall Street Journal,' and if tomorrow he figures out a way where the company can benefit from your involvement, you will be at a negotiating table with him at lunch.

I haven't wanted to portray a manager since Paul E. Dangerously was with the Samoan Swat Team in 1989. I've always wanted to do some different presentation in that role. I don't consider myself a manager - I'm an advocate, and I truly believe that that is the description for the role that I play.

I think Sting would be denying his fans a great moment if Sting did not step into WWE competition at least once. I have always been a huge admirer of what Sting brings to the table and his relationship with his audience, and I would be dramatically disappointed if Sting does not wrestle a WWE match.

WrestleMania is an experience. It's an overall ride, its ups and its downs and its curves and its music. It's presentation, and it's emotion, and it's paying tribute to the past and progressing the product into the future. It's career-defining moments for people who live for career-defining moments.

The Dangerous Alliance consists of the following - 'The Advocate' Paul Heyman and 'The Beast' Brock Lesnar. That Dangerous Alliance is the single most formidable faction in the history of sports entertainment. We don't need Four Horsemen. We don't need three Freebirds. We don't need a Legion of Doom.

Usually, people that I like to work with are people that I believe in more than they believe in themselves, and they just need that extra boost and the person to give them a little more time and understanding and introspection into their own character to find that box office that lives inside of them.

I can't tell you that it would be bad exposure for me to be associated with someone who has the global Q-rating of Ronda Rousey. She certainly knows how to attract attention and garner tons of publicity, and just to be in on the merchandising of Ronda Rousey, would love for her to be a Paul Heyman girl.

People are willing to pay for the right to cheer or boo Roman Reigns. That is your job as a box office attraction. Your job and the manner in which you feed your family is not dependent upon whether the audience respects you or disrespects you. It's dependent on the audience's willingness to pay to see you.

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