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The best ideas aren't hidden in shadowy recesses. They're right in front of us, hidden in plain sight. Innovation seldom depends on discovering obscure or subtle elements but in seeing the obvious with fresh eyes. This is easier said than done because nothing is as hard to see as what's right before our eyes. We overlook what we take for granted. Billions of tea drinkers observed the force of steam escaping from water boiling in a kettle before James Watt realized that this vapor could be converted into energy.