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Consumerism is, quite precisely, the consuming of life by the things consumed. It is living in a manner that is measured by having rather than being... and consumerism is hardly the sin of the rich. The poor, driven by discontent and envy, may be as consumed by what they do not have as the rich are consumed by what they do have. The question is not, certainly not most importantly, a question about economics. It is first and foremost a cultural and moral problem requiring a cultural and moral remedy.