I don't think goal setting is an important basis for a retail business - or for anyone. Most of the time goal setting puts too much energy and attention on being someplace else, instead of helping you appreciate where you are.If I ran a retail store, which I have done in my life, I would go into it from a place of "I am thrilled to be here, and I am honored to be able to serve other people." I would not be telling myself constantly that I have to double my sales in order for me to be happy. I would tell myself, "I am content to be here in this moment, and I love this work."