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  • Frightening for many artists is promoting themselves. They feel it is... artificial and not what we want to be known for. Yet if we start thinking about what we do as important and important to offer to people, not to sell... it allows us to shift the way we think about promoting ourselves.

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Frightening for many artists is promoting themselves. They feel it is... artificial and not what we want to be known for. Yet if we start thinking about what we do as important and important to offer to people, not to sell... it allows us to shift the way we think about promoting ourselves.

Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.

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