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  • The effect of the advertising way of thinking on our brains, and how we live on our planet, is very disturbing. It's not a very good thing, and it's not the kind of thing to just make into kind of a "ha-ha."

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The effect of the advertising way of thinking on our brains, and how we live on our planet, is very disturbing. It's not a very good thing, and it's not the kind of thing to just make into kind of a "ha-ha."

Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
That’s what the human brain is there for—to turn the chaos of given experience into a set of manageable symbols. Sometimes the symbols correspond fairly closely to some of the aspects of the external reality behind our experience; then you have science and common sense. Sometimes, on the contrary, the symbols have almost no connection with external reality; then you have paranoia and delirium. More often there’s a mixture, part realistic and part fantastic; that’s religion.

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