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  • Money is a tool – it’s the means, not the end. Inspiration is the metric that dictates whether or not a project is a success. It’s more realistic than trying to aim for radio play, or trying to satisfy an AR, or the other gatekeepers on these platforms. I don’t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier.

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Money is a tool – it’s the means, not the end. Inspiration is the metric that dictates whether or not a project is a success. It’s more realistic than trying to aim for radio play, or trying to satisfy an AR, or the other gatekeepers on these platforms. I don’t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier.


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