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ShapeShift, like SatoshiDICE before it, demonstrated how an old business could operate in a brand new way because of the properties of cryptocurrencies.
Record companies would rather you stay dumb, not even think of it as a business, so they can either rip you off or get you out of the way in five years to make way for the new groups.
My favourite authors are Jeffrey Archer, for his story telling skills; John Grisham, for the completely new genre he created; and James Patterson, for the way he created a new business model out of writing.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.