Whether there's 100 people or 100,000, we bring our 'A' game every single time. We're full-speed on stage. We kick the audience's butt.

When we were unknown, you don't get a lot of bad feedback. Now, we get people bad-mouthing us all the time, but it's all part of the game.

To think that we as a publisher (i.e. people who have never actually MADE a game) can have a realistic impact on a project that a team of experts is slaving away on full time for 2 years is a bit arrogant.

The first time I saw 'Minecraft,' people wanted to have 8-bit style video game music. But I wanted to go around that and make something organic and partly electronic, partly acoustic, and see if that would be interesting.

One episode of 'Game of Thrones' is equivalent to my film 'Centurion' in budget and scope. 'Centurion' has a longer running time, but that's kind of the only difference, and I think people now, if they want drama, they watch TV.

Producers are the people behind the biggest artists in the game. We definitely deserve that title to be considered as an artist, because producers don't get the recognition and the credit that they really deserve a lot of the time.

I think when you get to majors, there are definitely certain names and certain people that you've got to beat, and most of the time certain names and people pop up on the leaderboard. But that's the game, and that's what we're here for.

Just knowing that people are going to the game or something with your jersey on and supporting you is really exciting and was a dream of mine. Every time I see it at Dortmund, at games, it's still exciting and gets you really excited to play.

I think a lot of the time we end up taking people who - and this is sort of a big cultural advantage at Activision - we find people who are, have a graduate degree of some kind - mainly it's in the sciences - and they are in jobs that would never suggest that they were working for anything game related but that they're passionate gamers.

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