Google[x]'s Focus on the Physical World

Failing doesn't have to mean not succeeding.

People do really stupid things while driving.

You make a ton of progress by making a ton of mistakes.

It is the essence of innovation to fail most of the time.

Your body is spewing off millions of data points a second.

I don't believe a mistake-free learning environment exists.

Leaps of innovation require a bravery that borders on absurdity.

Ultimately, a timeless story has to be about the human condition.

We're excited about how tech can be used to get tech out of the way.

I personally have a philosophy around authenticity and vulnerability.

We are serious as a heart attack about making the world a better place.

Use creativity and storytelling as your main muscle instead of smartness.

The world is not limited by IQ. We are all limited by bravery and creativity.

Moonshots live in that place between audacious projects and pure science fiction.

Really, having people who have different mental perspectives is what's important.

I do believe that making a factory for innovation, a moon-shot factory, is possible.

The assumption that humans could be a reliable back up for the system was a fallacy!

One of the missions of Google[x] is to use technology to get technology out of the way

If software's the only thing in your bag of tools, I'm not going to give you great odds.

Failures are cheap if you do them first. Failures are expensive if you do them at the end.

The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair.

Doing exercise without monitoring yourself will be rare in the future of wearable technology.

Actually, that issue of 'Don't be evil' is probably the number one reason we throw out ideas.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.

Really great entrepreneurs have this very special mix of unstoppable optimism and scathing paranoia.

Failing doesn't have to mean not succeeding. It can be, 'Hey we tried that. We can go forward, smarter.'

Glass is the world's worst spy camera. If you want to surreptitiously take photos, I would not use Glass.

The future is all about leading a stress-free life and having all the solutions for all problems at hand.

Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale.

Artificial Intelligence (AI) is the science of how to get machines to do the things they do in the movies.

Google Glass is the wearable computer that responds to voice commands and displays information on a visual display.

We should be focused on making the world a better place, and once we do that, the money will come back and find us.

I'm a compulsive storyteller, an avid reader, and have always nurtured the secret goal of spending my life as a writer.

VisiCalc and WordPerfect were the killer apps of their day, but Google and Facebook make them look small in comparison.

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

Let's make health care a meritocracy. Access to the best care goes to people who did what they could to avoid becoming ill.

Going from an error rate of 25 meters in GPS to 2.5 meters is huge. Going to 25 centimeters is going to matter just as much.

The real goal of AI is to understand and build devices that can perceive, reason, act, and learn at least as well as we can.

The faster you can get your ideas in contact with the real world, the faster you can discover what is broken with your idea.

People text when they're meant to actually be driving. So imagine what they do when they think the car's got it under control.

Google is already overflowing with incredibly creative bright groups already working on lots of the software problems of the world.

Without getting into specifics, I assure you we are looking at very substantial opportunities for Loon - Google-scale opportunities.

If you want to explore things you haven't explored, having people who look just like you and think just like you is not the best way.

There is no law of physics that says just because we're connected, there has to be this schism between our physical lives and our digital lives.

I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.

Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it.

We know in our hearts that technology at its best should make us feel even more human than we currently feel. Sometimes it makes us feel less human.

The great decision was the Explorer program. The thing we did not do well is that we allowed and somewhat encouraged too much exposure to the program.

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