Quotes by Brittany Kaiser - Page 1

Data is the most valuable asset in the world.
Brittany Kaiser /
Data
Valuable
World
Most
Asset
Valuable Asset
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There's a very low amount of data literacy around people.
Brittany Kaiser /
Literacy
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I think of myself as intelligent and strong and principled.
Brittany Kaiser /
Intelligent
Principled
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Who knows more about the usage of personal data than Cambridge Analytica?
Brittany Kaiser /
Cambridge
Usage
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The use of data for political purposes wasn't invented by Cambridge Analytica.
Brittany Kaiser /
Cambridge
Purposes
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Alexander Nix has no interest in the Republicans or Democrats winning or losing.
Brittany Kaiser /
Alexander
No Interest
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Every time you work on a political campaign, half the people hate you. That's how it is.
Brittany Kaiser /
Half
Hate
Political
Political Campaign
Campaign
Every Time
Work Time Political
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Cambridge Analytica never took receipt of any data or undertook any modelling on behalf of Leave.E.U.
Brittany Kaiser /
Behalf
Cambridge
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I hadn't lived in the U.S. for my entire adult life, so a lot of U.S. news agencies, I just had no idea.
Brittany Kaiser /
No Idea
Adult Life
Agencies
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To be honest, it's hard when you're knee-deep in the trenches of an industry to see it how others see it.
Brittany Kaiser /
Trenches
To Be Honest
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Individuals should be able to monetise their own data - that's their own human value - not to be exploited.
Brittany Kaiser /
Exploited
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If you're trained as a proper political consultant, you should be able to undertake your profession no matter who the client is.
Brittany Kaiser /
Profession
Client
Consultant
Trained
Undertake
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If we want protection, we need to start thinking of our data as our property, because, if no one has noticed, property is held up and protected legally.
Brittany Kaiser /
Data
Protected
Held
Legally
Noticed
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Corporations like Google, Facebook, Amazon, all of these large companies, are making tens or hundreds of billions of dollars off of monetising people's data.
Brittany Kaiser /
Billions
Corporations
Data
Dollars
Google
Billions Of Dollars
Companies
Facebook
Hundreds
Large
Tens
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The proposal for how we were going to assist the Leave.E.U. campaign was to undertake the same type of research that we were undertaking in the United States.
Brittany Kaiser /
Proposal
Research
Type
Assist
Campaign
Undertake
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The biggest companies in the world right now are made up of trillions of dollars of digital assets that really, in my opinion, should belong to us as individuals.
Brittany Kaiser /
Assets
Digital
Dollars
Opinion
Belong
Biggest
Companies
In My Opinion
Individuals
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Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.
Brittany Kaiser /
Data
Target
Advertiser
Collected
Licensed
Modeled
Raw
Sold
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The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.
Brittany Kaiser /
Cambridge
Obama Campaign
Strategy
Political Social Media Media
Purposes
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I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble.
Brittany Kaiser /
Narrative
Paid
Registering
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If you are interacting with anything on your phone or your computer, it is specifically designed to collect as much data about you as possible, so that that can then be monetized.
Brittany Kaiser /
Computer
Data
Interacting
Collect
Designed
Phone
Specifically
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The bigger a data set that you have, the more polls, the more surveys that you have that people undertake, the more accurate your models are going to be. That's just a fact of data science.
Brittany Kaiser /
Accurate
Bigger
Data
Models
Polls
Surveys
Undertake
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Imagine if Facebook's users received a universal basic income every day. This isn't going to be easy because it means that inherently their business model is going to take a little bit of a pay cut.
Brittany Kaiser /
Income
Users
Business Day Every Day
Basic
Business Model
Cut
Facebook
Model
Inherently
Received
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Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.
Brittany Kaiser /
Data
Membership
Paid
Build
Leave
Normally
Survey
Undertaken
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I felt like I'd spent many years making excuses for my executives and making excuses for political candidates I was representing and their views, when some of those political views, in my mind, were very distasteful.
Brittany Kaiser /
Candidates
Distasteful
Executives
Representing
Views
Political Views
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I wouldn't call myself a commitment-phobe, but someone who really likes to try everything to the point of wanting to do short-term projects, just to give myself the opportunity to go to more places and try more things.
Brittany Kaiser /
Short Term
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I was very taken aback and disappointed in Sheryl Sandberg's public statement that if an individual did not want to continue to share their data with FB they would have to pay. To me, that sounds like a threat. Continue to let us use your property or pay?
Brittany Kaiser /
Data
Disappointed
Individual
Pay
Share
Taken
Did
Public
Let Us
Sounds
Statement
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What if in a permission-based structure, you could decide if you wanted to provide value to advertisers or to political groups? Or, for instance, share your medical data for cancer research? All those options should be available for an individual to make.
Brittany Kaiser /
Medical
Available
Cancer
Data
Groups
Individual
Instance
Research
Share
Structure
What If
Advertiser
Options
Provide
Value
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In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate.
Brittany Kaiser /
Polling
Surveys
Added
Candidate
Include
Predictive
Quantitative
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