If it's not a hit, switch.

Obvious to you is amazing to others.

Customer service is the new marketing.

Ideas are just a multiplier of execution.

I'm not interested until I see their execution.

You can't please everyone, so proudly exclude people.

When you make a business you're making a little world.

Never forget why you're really doing what you're doing.

If I’m not saying ‘Hell Yeah!’ to something, then I say no.

If you're not saying 'Hell Yeah' about something, say 'No'.

The most important lesson is probably to spend less than you earn.

Whatever excites you, go do it. Whatever drains you, stop doing it.

In the end, it's about what you want to be, not what you want to have.

It was the first follower that transformed the lone nut into a leader.

Care about your customers more than about yourself, and you'll do well.

Don’t pursue business just for your own gain. Only answer the calls for help.

Making a company is a great way to improve the world while improving yourself.

When you make a company, you make a utopia. It's where you design your perfect world.

Programming languages are like girlfriends: The new one is better because *you* are better.

When you make a business, you get to make a little universe where you control all the laws.

Business is not about money. It's about making dreams come true for others and for yourself.

Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?

Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.

Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.

Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.

Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.

Success comes from persistently improving and inventing, not from persistently promoting what’s not working.

You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.

For some reason, ever since I was a little kid, I wake with the most energy of the day, and it slowly declines from there.

The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

I realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.

Everything I ever wanted to know I just ask a search engine and there's the answer. So the least I can do for my clients is share what I've learned.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.

How you do anything is how you do everything. Your "character" or "nature" just refers to how you handle all the day-to-day things in life, no matter how small.

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

A work-only zone does wonders for your productivity. So, I prefer working at the office now. I spend 8 focused hours there, then I go home to be present with my family.

I love that sometimes we need to go to the opposite side of the world to realize assumptions that we didn't even know we had and realize that the opposite may also be true.

The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task at hand covers both bases, but not often.

If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.

There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

I'm so into music that I just stop and listen, whenever there's music on. That's the problem with being a musician for so long. I can get lost in the bassline, fascinated with the arrangement, curious about the production. I can't shut it out.

The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.

Instead of staying strong and working through when times are really tough, I usually quit this recipe for failure and start a whole new recipe. So if something is too challenging, I tend to chalk it up as not a good fit, and move on to something else.

Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.

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