Reading is good, action is better.

If you cannot fail, you cannot learn.

New Customers come from the action of past customers

The only way to win is to learn faster than anyone else.

In a startup, both the problem and solution are unknown.

Learning is the essential unit of progress for startups.

A pivot is a change in strategy without a change in vision.

The lean startup method is not about cost, it is about speed.

Better to have bad news that's true than good news we made up

At IMVU, we opened up our board meetings to the whole company.

The hardest part is the grueling work of constantly being wrong.

If we stopped wasting people's time, what would they do with it?

Don’t be in a rush to get big. Be in a rush to have a great product.

If we do not know who the customer is, we do not know what quality is.

If you don't know who your customer is, you don't know what quality is.

All innovation begins with vision. It’s what happens next that is critical.

If you can’t out iterate someone who is trying to copy you, you’re toast anyway.

The only person who can put you out of business, in the early days, is yourself.

I believe for the first time in history, entrepreneurship is now a viable career.

A Start Up is an institution designed to thrive in the soil of extreme uncertainty

The way forward is to learn to see every startup in any industry as a grand experiment.

Lean thinking defines value as providing benefit to the customer; anything else is waste.

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Most companies are busy making their products worse, not better. Updating is almost always a disaster.

By the time that product is ready to be distributed widely, it will already have established customers.

We must learn what customers really want, not what they say they want or what we think they should want.

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.

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