Tell people what specific action to take.

No one ever succeeds without the help of others.

Companies thrive on the basis of the stories they tell.

Without integrity, no company can have positive word of mouth

If you can be interested in other people you can own the world.

The key to all of life is understanding how to add value to others.

Innovation basically involves making obsolete that which you did before.

The key of all life is value. Value is not what you get, it's what you give.

Sell the benefit, not your company or the product. People buy results, not features.

People are silently begging to be acknowledged, informed, given advance opportunities and led to action.

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.

The greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don't.

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.

If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.

An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

Every human being I have ever met, irrespective of the business, the job or life situation they are in, possesses at least one and normally multiple instant jackpots that are within their grasp. All they have to do is recognize them, believe that they are there, and believe that they are entitled to harvest them and the financial and the personal wealth and riches that come along with them.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

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