I wear jeans a lot.

I'm lazy! For me, fashion has to be easy.

I love sensual materials like silk or cashmere.

I love watching other women when I'm sitting at a cafe.

I like the eyeliner and fringe '60s look, like Anna Karina.

You can leave Paris, but when you come back, you discover it again.

My mother has always been very feminine, always in high-heeled shoes.

I do two sessions a week with a personal trainer, and I love jogging.

Don't be afraid to remove your shoes if you are dancing late at night.

If you're going to wear statement shoes, it is best to keep your outfit simple.

Travel by car or by bike! It helps to avoid walking too much and hurting your feet.

I'm in heels more than flats, but when I wear very short dresses, I like small heels.

Rouje is my ideal closet, as I want to be able to wear every piece and appreciate them.

Parisians have this ability to be cool and chic without appearing to have made an effort.

I love pairing bright details with simple looks or casual materials like denim or cotton.

The Rouje woman is free, natural, and likes to be confident and comfortable in her garments.

'Belle de Jour' is a film I loved and watched almost continuously because the style fascinated me.

I love to dance, bike, and walk every day, so I like to be feminine and comfortable at the same time.

I am the face of my friend Yasmine Eslami's lingerie brand, so I have an entire collection of her lingerie.

I love working with silk because I loved it paired with jeans: it has a vintage feel; it's easy for dinners out.

When I don't know what to wear for a night out, I always wear some high-wasted jeans, a fluid top, and high heels.

I use a Clarins sunscreen every day, even in winter; it's the secret to keeping beautiful skin even as you get older.

The American girl is casual during the day and sophisticated at night. The French girl dresses for both, day and night.

A trick for looking taller is to wear a top and pants in the same color family - and to hide heels underneath the pants!

The Parisian way to be chic is to look super sharp for everyday things and then do effortless casual for night occasions.

I think French women tend to keep it simple. I'd say try the less-is-more approach, which is not always easy to get right.

I have a passion for sweaters. Besides jeans, they are the clothes I have the most of in my closet. I must have a hundred!

I like to take my time, and Parisians love to take their time - sleeping in, enjoying sunlit terraces, having long dinners.

Even if I am going to an event or a wedding, I try to just look effortless. The more effortless you look, the more chic you look.

I love turtlenecks; they are very chic, but I don't wear them very often because it bothers me to have something around the neck.

I wanted to create clothes that my friends and I can wear throughout the seasons. We wear Rouje in Paris, on holiday, or at work.

My winter uniform is jeans, boots, and an oversize blazer for good measure. It's my formula for getting dressed in under 10 minutes.

I have a few vintage furs and have a particular weakness for Mongolian lamb fur - it's quite '70s - and I like the volume fur gives.

French girls don't care about the perfect look; we actually like when it's not perfect because that's what makes our style effortless.

For my eyes, I wear a very thin line of black eyeliner just to lengthen the eye, and I almost never wear mascara; I like natural lashes.

I love men's coats, especially because they're so large and they give plenty of room; the man's coat remains one of my favorite classics.

I think, French girls, we are not the most stylish women in the world. For me, New Yorkers are more stylish, or even women here in London.

Rouje is for a feminine woman who likes to look beautiful and be comfortable in her clothes, too. Simple pieces: feminine with a '70s touch.

Why is there this myth? People say, 'Oh, you are a style icon. You're 'French, French, French.' It's not true, you know; there are stylish people everywhere.

For Parisian women, it's not about looks; it's not about style - for me, it's more about this beautiful city, culture, and lifestyle. It's more about attitude - style it your own way.

I absolutely always buy in a bigger size. This is true for coats and also sweaters - I always take a bigger size because I think it looks far more chic if it's loose-fitted rather than tight.

Fashion icons that are famous in Paris, it's Charlotte Gainsbourg or even me on the Internet, but we wear the same clothes every day - a white t-shirt with jeans - so why are we fashion icons?

I've developed a habit of people-watching. In Paris, I love watching all kinds of people walking by from my apartment terrace, and while I'm traveling the world, I enjoy observing all the people in airports.

I love winter clothes. For me, it is all about choosing great materials and getting the right cut for your body - and then styling it right. For example, I love an oversized manly jacket, but I'll team it with some girly heels.

I have always been surrounded by women with strong personality and feminine: my mother, my sister, my aunts, my friends. I am fascinated by the look they can have - simple details such as a step, a way of speaking, a gesture, a way of wearing a garment.

I use M.A.C. Brow Gel to bring out my eyebrows, then I curl my eyelashes every morning and apply M.A.C. Sheen Supreme Lipstick in Venomous Violet with my fingers - I use it as a lip balm multiple times throughout the day because I hate having bare lips.

I live in Paris, a city where you have a lot of stylish women, so I learned a lot by observing the women in the street. But my mother was always a big influence as well; she is always very feminine in high heels and perfectly cut dresses, with perfect makeup but never too much.

I wanted to create Rouje to bring together my talented friends - photographers, stylists, graphic designers - in a project to create my universe and perfect dressing. I did not want to call the brand my name, because I have other projects, and this brand is the result of the work of several people and not just me.

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