When you give people ability to stay connected with all the people they care about, and you make it so they can express new things about themselves or in communication with other people who they care about, then you just open up new possibilities. You make it so people can stay connected in ways that they couldn't before.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

When you think about it, there's no way to input things into a computer. It's all... the holes only go out, right? Like you can plug a keyboard or a mouse in but that's a trick because the computer thinks the inputs are outputs. That's a programmer trick, basically magic. The key to the future is to make holes that go in too.

Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.

We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is.

No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good.

I always kind of see how I want things to be better, and I'm generally not happy with how things are or the level of service that we're providing for people or the quality of the teams that we built. But if you look at this objectively, we're doing so well on so many of these things. I think it's important to have gratitude for that.

2018 is an incredibly important election year, not just with the important midterms here in the U.S., but you just had the Mexican elections. You have Brazil. You have India coming up at the beginning of next year. There's an assortment of elections around the EU. We're very serious about this. We know that we need to get this right.

Critics worry that if we spend time paying attention to that new kind of media or technology instead of talking to each other that that is somehow isolating. But humans are fundamentally social. So I think in reality, if a technology doesn't actually help us socially understand each other better, it isn't going to catch on and succeed.

Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of.

What we will do is we'll say, 'Okay, you have your page, and if you're not trying to organize harm against someone, or attacking someone, then you can put up that content on your page, even if people might disagree with it or find it offensive.' But that doesn't mean that we have a responsibility to make it widely distributed in News Feed.

For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It's an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what's going on.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

We are so fortunate that our work in connecting the world through Facebook has given us the ability to give back to our local community, our country and the world -- and to work to improve education, health care and internet access for everyone, to serve our community in San Francisco, we can think of no better place to focus than The General.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.

I actually remember very specifically the night that I launched Facebook at Harvard. I used to go out to get pizza with a friend who I did all my computer science homework with. And I remember talking to him and saying I am so happy we have this at Harvard because now our community can be connected but one day someone is going to build this for the world.

When I was in college, I remember thinking to myself, this internet thing is awesome because you can look up anything you want, you can read news, you can download music, you can watch movies, you can find information on Google, you can get reference material on Wikipedia, except the thing that is most important to humans, which is other people, was not there.

Find that thing you are super passionate about. A lot of founding principles of Facebook are that if people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy. That’s the guiding principle for me. On hard days, I really just step back, and that’s the thing that keeps me going.

So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk. Companies are set up so that people judge each other on failure. I am not going to get fired if we have a bad year. Or a bad five years. I don’t have to worry about making things look good if they’re not. I can actually set up the company to create value.

We used to write this down by saying, 'move fast and break things.' And the idea was, unless you are breaking some stuff you are not moving fast enough. I think there's probably something in that for other entrepreneurs to learn which is that making mistakes is okay. At the end of the day, the goal of building something is to build something, not to not make mistakes.

[Facebook] is shaping a broader web. If you look back for the past five or seven years, the story about social networking has really been about getting people connected... But if you look forward for the next five years, I think that the story people are going to remember five years from now isn't how this one site was built; it is how every single service that you use is now going to be better with your friends.

It occurred to me that building a company was the best way to align a group of people towards building something great. And its really... it's a good organizational structure where you can really reward people. If they're building something that's good, you can you work with partners and reward them if the product that you're developing work well. It's a good way to get the best people involved to build something very good.

At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there. And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.

There is something wrong with our system when I can leave here and make billions of dollars in 10 years while millions of students can't even afford to pay off their loans, let alone start a business. We all know you don't get successful just by having a good idea or working hard. You get successful by being lucky too. If I had to support my family growing up, instead of having the time to learn how to code. If I didn't know that I was gonna be fine if Facebook didn't work out, then I wouldn't be standing up here today. And if we're honest, we all know how much luck we've had.

In a recent survive of Millennials around the world asking what most defines our identity, the most popular wasn't nationality, ethnicity or religion. It was "citizen of the world." That's a big deal. Every generation expands the circle of people we consider one of us. And in our generation, that now includes the whole world. This is the struggle of our time. The forces of freedom, openness, and global community against the forces of authoritarianism, isolationism, and nationalism - forces for the flow of knowledge, trade, and immigration, against those who would slow them down.

Share This Page