I'm half Puerto Rican.

I'll let myself obsess over things.

Automobiles are dangerous as all get-out.

Losing other people's money was terrible.

I have a GoPro in the trunk of my streetcar.

I still drink a couple of Red Bulls every day.

Fear drives you a lot harder than success does.

A smartphone is a mobile computer in your pocket.

When I was 22, I realised I wanted to be an inventor.

YouTube didn't really start to hit its stride until 2006.

The best way to fire somebody is to compassionately fire them.

Surfing is such an incredible experience with a huge ego element.

GoPro lets people take other people along for the ride with them.

You know what the best thing about morning ski trips are? McDonald's!

Smartphones are always in your pocket. They're about reactive capture.

I'm just extremely excited to explore the planet that we're living on.

People use GoPros to capture the experiences they are passionate about.

I lost $4 million of other people's money between the ages of 24 and 26.

Things that burn very brightly, we wonder how long they can keep burning.

In the early years, I would say GoPro's products were not that impressive.

What makes 4K so interesting is it captures lifelike cinema-quality video.

On the road and traveling - that's when people are at their most creative.

No surfer wants to be the photographer, especially when the waves are good.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Dedicating myself to actually following through was my single biggest achievement.

As long as we continue to execute, everything will work out for everybody at GoPro.

I don't want to wake up and see my kids going off to college and wonder what happened.

You must, as an entrepreneur - if that's your position - be doing things that really move the needle.

Keeping people fired up starts with having a really clear vision for what the company is aiming to do.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

A smartphone is great for when one person is documenting another thing or another person doing something.

I can sell anything that I totally believe in but I’m a horrible salesman of something I don’t believe in

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's.

I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.

I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.

If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

At a certain point, the services that you build around the hardware become more important than the hardware itself.

The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.

I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.

My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty.

You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.

I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.

I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

As soon as I stopped trying to think about a business idea and started focusing on what I’m passionate about, that’s when it came to me.

I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.

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