Quotes by Paula Scher - Page 2

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher / Graphic Designer
Done
Embarrassing
Hate
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The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.
Paula Scher / Graphic Designer
Ideas
Retirement
Seems
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher / Graphic Designer
Artist
Posters
School
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher / Graphic Designer
Identity
Understood
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When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.
Paula Scher / Graphic Designer
Design
Different
Planning
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher / Graphic Designer
Dumb
People
Smart
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher / Graphic Designer
Jobs
Designer
Important
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If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
Paula Scher / Graphic Designer
Terrific
Wells
Wow
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I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.
Paula Scher / Graphic Designer
Age
People
Thinking
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I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula Scher / Graphic Designer
Break
Creative
Done
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher / Graphic Designer
Differences
Dog
Thinking
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher / Graphic Designer
Needs
People
Stuff
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher / Graphic Designer
Design
Culture
Understanding
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What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
Paula Scher / Graphic Designer
Havens
Way
Wow
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher / Graphic Designer
Creative
Thinking
Trying
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Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.
Paula Scher / Graphic Designer
Art
Differences
Thinking
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher / Graphic Designer
Design
Different
People
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher / Graphic Designer
Done
Get Better
Want
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What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
Paula Scher / Graphic Designer
Design
Looks
Times Have Changed
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
Paula Scher / Graphic Designer
Apples
Ipods
Thinking
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Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Paula Scher / Graphic Designer
Doe
Evil
Marketing
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher / Graphic Designer
Technology
Needs
Want
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.
Paula Scher / Graphic Designer
Design
Nervous
Want
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Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.
Paula Scher / Graphic Designer
Ignorant
Inspiration
Motivation
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher / Graphic Designer
Technology
Past
Understanding
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher / Graphic Designer
Discovery
Expectations
Ordinary
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher / Graphic Designer
Art
Design
Dog
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Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.
Paula Scher / Graphic Designer
Creativity
Culture
May
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher / Graphic Designer
Home
Thinking
Weekend
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I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.
Paula Scher / Graphic Designer
Jobs
Hate
Nice
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher / Graphic Designer
Artist
Doe
Expression
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher / Graphic Designer
Design
Expectations
Practice
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher / Graphic Designer
Gambling
Play
Two
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Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.
Paula Scher / Graphic Designer
Government
Space
Mean
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For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing.
Paula Scher / Graphic Designer
Get Better
People
Thinking
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What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula Scher / Graphic Designer
Kids
Mother
Thinking
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Paula Scher Quotes - Page 2

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