Paula Scher Quotes - Page 1

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Design always has a purpose.
Paula Scher / Graphic Designer
Design
Purpose
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Design really can be anything.
Paula Scher / Graphic Designer
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Really, everything is designed.
Paula Scher / Graphic Designer
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You have to have a lot of kids.
Paula Scher / Graphic Designer
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Beige is the color of indecision.
Paula Scher / Graphic Designer
Color
Indecision
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Great design is serious, not solemn
Paula Scher / Graphic Designer
Design
Great Design
Serious
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Marketing is neither good nor evil.
Paula Scher / Graphic Designer
Evil
Marketing
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Words have meaning, type has spirit.
Paula Scher / Graphic Designer
Spirit
Type
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Design exists to serve some purpose.
Paula Scher / Graphic Designer
Design
Purpose
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New Zealand looks like the future to me
Paula Scher / Graphic Designer
Looks
New Zealand
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Your name is Windows. Why are you a flag?
Paula Scher / Graphic Designer
Flags
Names
Window
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Helvetica is the font of the Vietnam War.
Paula Scher / Graphic Designer
War
Fonts
Vietnam
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I love that the level of mediocrity rises.
Paula Scher / Graphic Designer
Levels
Mediocrity
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When I don't know all the rules I'm just wild.
Paula Scher / Graphic Designer
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Art has no purpose. It exists for its own sake.
Paula Scher / Graphic Designer
Art
Purpose
Sake
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I think that it's a great time to be a designer.
Paula Scher / Graphic Designer
Designer
Great Times
Thinking
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My expectation is that technology always changes.
Paula Scher / Graphic Designer
Technology
Expectations
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All maps are distorted, they are not literal fact.
Paula Scher / Graphic Designer
Facts
Literal
Maps
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I do different things. I'm a designer. I'm a painter.
Paula Scher / Graphic Designer
Designer
Different
Painter
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I'm most proud of the fact that I get to keep growing.
Paula Scher / Graphic Designer
Facts
Growing
Proud
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Marketing is a necessary part of the creative process.
Paula Scher / Graphic Designer
Creative
Marketing
Process
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I like what I do. So why would I want to stop doing it?
Paula Scher / Graphic Designer
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher / Graphic Designer
Kids
Generations
Grew Up
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I wasn't a very good illustrator so I became a designer.
Paula Scher / Graphic Designer
Designer
Illustrators
Very Good
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Planning involves considering how other people may use something.
Paula Scher / Graphic Designer
May
People
Use
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The goal of design is to raise the expectation of what design can be
Paula Scher / Graphic Designer
Design
Expectations
Goal
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We don't do everything the same way we always did it. We just don't.
Paula Scher / Graphic Designer
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I've become much more interested in architecture than I've ever been.
Paula Scher / Graphic Designer
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Design is the art of planning, and it is the art of making things possible.
Paula Scher / Graphic Designer
Art
Design
Planning
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What makes me say "wow" continually changes. It changes based on what I know.
Paula Scher / Graphic Designer
Knows
Wow
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher / Graphic Designer
Bad Things
Marketing
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To me what really matters is that it shouldn't matter to you what day of the week it is.
Paula Scher / Graphic Designer
Days Of The Week
Matter
Week
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher / Graphic Designer
Design
Expectations
Use
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It's through mistakes that you actually can grow. You have to get bad in order to get good.
Paula Scher / Graphic Designer
Technology
Mistake
Order
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher / Graphic Designer
Design
Impact
Posters
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher / Graphic Designer
Able
Kind
My Own
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I think that the ability of people to accept new things is growing, and that's good for all of us.
Paula Scher / Graphic Designer
Growing
People
Thinking
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher / Graphic Designer
Design
Heart
Needs
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher / Graphic Designer
Creativity
Long
Long Time
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It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
Paula Scher / Graphic Designer
Design
Draws
Years
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher / Graphic Designer
Inspirational
Jobs
Motivational
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher / Graphic Designer
Dumb
Enough
Marketing
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher / Graphic Designer
Get Up
Growth
Optimism
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher / Graphic Designer
Clients
Painter
Projects
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I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.
Paula Scher / Graphic Designer
Art
Moving
Thinking
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher / Graphic Designer
Past
Thinking
Want
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher / Graphic Designer
Economy
People
Would Be
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher / Graphic Designer
Littles
Risk
Spots
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I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.
Paula Scher / Graphic Designer
Important
Innovative
Projects
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher / Graphic Designer
Creative
Different
People
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