Business has only two basic functions - marketing and innovation.

Marketing is the distinguishing, unique function of the business.

One can either work or meet. One cannot do both at the same time.

Marketing and innovation produce results; all the rest are costs.

The true business of every company is to make and keep customers.

We will have to learn to lead people rather then to contain them.

Replace your pursuit of success with the pursuit of contribution.

People who need certainty are unlikely to make good entrepreneurs.

It's more important to do the right thing than to do things right.

In most organizations, the bottleneck is at the top of the bottle.

Entrepreneurship is neither a science nor an art. It is a practice.

If you want to know what the future is, be part of its development.

Nobody in the world is as good at making decisions as the Japanese.

There's an enormous number of managers who have retired on the job.

Doing the right thing is more important than doing the thing right.

The single minded ones, the monomaniacs, are the only true achievers

Knowledge people and service people learn the most when they teach .

Economists think the poor need them to tell them that they are poor.

Accept the fact that we have to treat almost anybody as a volunteer.

All companies are service companies; some also manufacture products.

Ideas are like frog eggs: you've got to lay a thousand to hatch one.

Great wisdom not applied to action and behavior is meaningless data.

To improve communications, work not on the utter, but the recipient.

Elephants have a hard time adapting. Cockroaches outlive everything.

The only thing we know about the future is that it will be different.

The need to manage oneself is creating a revolution in human affairs.

To satisfy the customer is the mission and purpose of every business.

Of those things that would make a difference, which are right for me?

When a subject becomes totally obsolete we make it a required course.

The large organization has to learn to innovate, or it won't survive.

The most important thing in communication is hearing what isn't said.

Management is not being brilliant. Management is being conscientious.

As to the idea that advertising motivates people, remember the Edsel.

Most organizations staff their problems & starve their opportunities.

The really important things are said over cocktails and are never done.

Management is doing things right; leadership is doing the right things.

No one learns as much about a subject as one who is forced to teach it.

Any organisation develops people; it either forms them or deforms them.

Managers are the basic and scarcest resource of any business enterprise.

We know nothing about motivation. All we can do is write books about it.

Rank does not confer privilege or give power. It imposes responsibility.

Our job in life is to make a positive difference, not prove we're right.

Organizationally what is required - and evolving - is systems management.

Leadership is not rank, privileges, title or money. It is responsibility.

Results are obtained by exploiting opportunities, not by solving problems.

Efficiency is doing things right; effectiveness is doing the right things.

A manager is responsible for the application and performance of knowledge.

The computer, being a mechanical moron, can handle only quantifiable data.

Meetings are a symptom of bad organization. The fewer meetings the better.

Our most important education system is in the employees' own organization.

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