Quotes by Reggie Fils-Aime - Page 3

For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party publishers are doing it with games like ZombiU. For us, now is the right time to launch new hardware.
Reggie Fils-Aime /
Games
Land
Party
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I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.
Reggie Fils-Aime /
Compelling
Dynamics
Fortunate
Hardware
Nintendo
Software
Unique
Drives
Experiences
Recognize
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I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that's fair, that's balanced, that enables the players to showcase their skills.
Reggie Fils-Aime /
Balanced
Consistent
Nintendo
Showcase
Standards
Enable
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We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.
Reggie Fils-Aime /
Nintendo
Anticipated
Demonstrate
Video Games
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Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.
Reggie Fils-Aime /
Bros
Compelling
Selling
Software
Time Experience Long
Exceptionally
Ours
Platform
Smash
Very Long Time
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The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.
Reggie Fils-Aime /
Games
Keys
Two
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Both of my parents were college-educated within the curriculum in Haiti. When they came to the United States, both had to learn English. My mother worked in retail and continues to do so today, working as the lead sales representative in a fine-jewelry store. My father became a machinist.
Reggie Fils-Aime /
Curriculum
Haiti
Retail
Became
Representative
Sales
Store
Worked
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We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to the franchise. The same is true for 'Metroid' and 'Zelda' and all those wonderful properties. For us, we want to control those characters as a key corporate equity.
Reggie Fils-Aime /
Capable
Corporate
Creating
Direct
Equity
Games
Mario
Best Believe Will
Franchise
Properties
Teams
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When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me, I was there, and it wasn't easy at all. We had tough conversations, internal debate, like, 'How are we going to do this? How are we going to bring it to life? What are we going to do?'
Reggie Fils-Aime /
Debate
Units
Life Believe Me
Conversations
Life Look Believe
Internal
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I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.
Reggie Fils-Aime /
Finance
Accepted
Management
Marketing
Selected
Undergraduate
Candidate
Pursuing
Sales
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One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable.
Reggie Fils-Aime /
Thank You
Gaming
Insatiable
Love Community Me
Tremendously
Troubles
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The impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references because of their great loss, we still have people coming to clinics with mental health problems related to the earthquake. They talk about the earthquake, about being under the rubble.
Reggie Fils-Aime /
Health
Impact
Loss
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Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if you look at the world wide sales of Game Boy Advance, I don't think anyone would disagree.
Reggie Fils-Aime /
Disagree
Innovation
Wide
Advance
Everything Else
How Many Times
Improved
Sales
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The social and economic impact of the earthquake is still very present and is contributing to mental health problems, the mother who lost her husband, or children who lost their parents, and who now are responsible for the whole family, taking children to school and providing food. This transition is still causing stress and depression.
Reggie Fils-Aime /
Children
Husband
Mother
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The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[....]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.
Reggie Fils-Aime /
Jobs
Mean
Thinking
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There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.
Reggie Fils-Aime /
Kids
Impact
Thinking
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Reggie Fils-Aime Quotes - Page 3

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