'Star Fox' is a fan favorite.

'1-2 Switch' is a party in a box.

I feel just like a purple Pikmin.

I really suck at 'Smash Brothers.'

My name is Reggie, and I, am happy.

I grew up playing the Super Nintendo.

With innovation, there is always risk.

Our strategy is gaming for the masses.

At Nintendo, we think deeply about everything.

Our goal is that everything we do blows people away.

DS not only changes Nintendo, it changes our industry.

I love 'Spirit Tracks' - I'm a 'Zelda' fan all my life.

I love playing our content. Except for 'Smash Brothers.'

If we had not had the Wii U, we would not have the Switch.

Mario sees himself in Nintendo DS, and he feels like flying.

We believe used games aren't in the consumer's best interest.

My favourite game is 'The Legend of Zelda: Link to the Past.'

We believe that creating a 'Mario' game is a special endeavor.

For Nintendo Switch, it really is about a big-game experience.

Being the puppet master, it's like running Nintendo of America.

We love experimentation. That's where the gold nuggets come from.

Nintendo, as a company, prides itself on doing things differently.

We want Miitomo to create an atmosphere that's distinctly Nintendo.

We want the technology in our devices to enable a social experience.

With risk, sometimes you have tremendous success, sometimes not so much.

Nintendo, at its heart, is about making us feel younger than we are today.

October, November, December is a huge selling season globally for Nintendo.

The gaming enthusiast that buys a tremendous amount of games is truly insatiable.

The fact is, there's no single magic number that defines profitability for a game.

We constantly push the edge on technology. But for us, technology needs to be fun.

I still really like 'WarioWare.' It's a great quick hit, especially for air flights.

The one point gamers all hate is the point where they have to put the controller down.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.

'First to market' is simply a demarcation on a calendar. It really doesn't mean anything.

We, as a company, take the most risks in pushing the boundaries on consumer expectations.

There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.

I grew up in a lower-middle-class environment, usually the lone minority among my classmates.

In the end, what developers want is a healthy ecosystem to create content and launch it into.

In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.

If you just sit on what you've created, chances are you're not going to be around much longer.

My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games.

It's true that Miitomo, at its core, aims to foster social engagement. That's what it's all about.

That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.

We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.

The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.

I would say that 'Breath of the Wild' is a dramatic departure from the conventions of a 'Zelda' game.

In the end, I don't mind how you interact with our IP as long as you're interacting with it every day.

Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.

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