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If there is a flaw in the academy system it's that they try to tell them everything. Kids are taught the same. They look the same. So you're constantly looking for the X factor. It's the hardest thing, that mystical ingredient, instinct, the four-second hit, like/dislike, it can come unbelievably quickly.
The early music I heard was Top of the Pops. But in bedrooms, around the house with my brother playing the Sex Pistols, Sham 69 and the Ham and all these groups then going into that sort of mod turnover scene and then going into the New Romantics scene the coming of age myself in the mid-eighties and into the noughties, it was changing.
I think what helps enormously is the cultural environment that you have set. We constantly try to monitor it. When you have a base to work from that holds it together, that's something that you can go back to and rely on. A lot of is down to the consistency of work, the consistency of message and the consistency of the players' performances.