Data is the next Intel Inside.

Who has the data has the power.

Create more value than you capture.

Life is not a tour of gas stations.

Architecture trumps licensing any time.

Being too early is indistinguishable from being wrong.

Obscurity is a bigger problem for authors than piracy.

The future is always scary to those who cling to the past.

The problem for most artists isn't piracy, it's obscurity.

A book is always a dialogue with other readers and other books.

You have to pay attention to money, but it shouldn't be about the money.

We're entering a new world in which data may be more important than software.

Obscurity is a far greater threat to authors and creative artists than piracy.

My basic belief is you need to ride the horse in the direction that it's going.

In social networks, you gain and bestow status through those you associate with.

It's a great discipline to have to report to somebody, even if you're the sole owner

I think that companies always become complacent, over time. Or most companies, that is.

An invention has to make sense in the world it finishes in, not in the world it started.

What new technology does is create new opportunities to do a job that customers want done.

Who was the first person to fly across the Atlantic? Lindbergh. Who was the second? No idea.

Pursue something so important that even if you fail, the world is better off with you having tried.

I personally own six or seven thousand books, so I - and I certainly don't want to see them go away.

A key function of a publishing brand is the bestowal of status by who and what you pay attention to.

Share what you do profusely, because it will be remixed by others into something new, rich and strange.

My original business model - I actually wrote this down - was 'interesting work for interesting people.'

The network is opening up some amazing possibilities for us to reinvent content, reinvent collaboration.

We often get blinded by the forms in which content is produced, rather than the job that the content does.

There are more than 21 eBook channels already. Authors can’t possibly get to these and do what they do best.

Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

I came up with the idea that I wanted to develop products because I saw services businesses being a dead end long term.

I like to think that even if we make some really bad choices and go down some bad paths, we'll eventually emerge from it.

It's hard to make something as large as a government change. It's a little bit like building the transcontinental railroad.

I wanted more control of my life. I wanted work to fit in, not to dominate; to support, not to lead the pattern of my life.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

I'd love to have the time to learn to sing opera properly rather than bellowing half-formed fragments of melody in exuberant moments.

Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.

When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot of woolly thinking.

If companies don't think systemically enough - if they try to capture too much of the value - eventually, innovation moves somewhere else.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

Anyone who puts a small gloss on a fundamental technology, calls it proprietary, and then tries to keep others from building on it, is a thief.

Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there.

While the willingness of the ancient Greeks to sacrifice their lives for glory brings tears to my eyes, I cannot ultimately condone the choice of Achilles.

Empowerment of individuals is a key part of what makes open source work, since in the end, innovations tend to come from small groups, not from large, structured efforts.

Proprietary software grew up, starting really in the 1980s, as an alternative and that became the dominant model with the rise of companies like Microsoft and Oracle and the like.

Early on, when software was developed by computer scientists, just people working with computers, people passed around software because that was how you got computers to do things.

Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.

I see publishers bemoaning their fate and saying that this is the end of publishing. No! Publishers will recreate themselves. Some of that comes from my experience as a print publisher.

I believe that the human motive to share is very powerful. The human motive to profit is also very powerful, and I think that the profit motive and the sharing motive are not exclusive.

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