Edward Boches Quote: "This is advertising that is designed not to look ..."

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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
Edward Boches /
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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
⇛ Edward Boches ()

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Traditional ad agencies have so much to unlearn.

Edward Boches

If your business isn’t optimised for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.

Edward Boches

There are those who believe that the value of a children's book can be measured only in terms of the moral lessons it tries to impose or the perfect role models it offers. Personally, I happen to think that a book is of extraordinary value if it gives the reader nothing more than a smile or two. In fact, I happen to think that's huge.

Barbara Park Author

It is easier to build strong children than to repair broken men.

Frederick Douglass Orator

It is contended that those who have been bred at Eton, Harrow, Rugby, and Westminster, that the public sentiment within each of those schools is high-toned and manly; that, in their playgrounds, courage is universally admired, meanness despised, manly feelings and generous conduct are encouraged: that an unwritten code of honor deals to the spoiled child of rank, and to the child of upstart wealth an even-handed justice, purges their nonsense out of both, and does all that can be done to make them gentlemen.

Ralph Waldo Emerson Essayist

We've learned that women can and should do 'men's jobs,' for instance, and we've won the principle (if not the fact) of getting equal pay. But we haven't yet established the principle (much less the fact) that men can and should do 'women's jobs': that homemaking and child-rearing are as much a man's responsibility, too, and that those jobs in which women are concentrated outside the home would probably be better paid if more men became secretaries, file clerks, and nurses, too.