“ I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes. Phil Dusenberry
“ In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry
“ The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters. Phil Dusenberry
“ Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be. Phil Dusenberry
“ Base yourself in loyalty and trust. Don't be companion with those who are not your moral equal. When you make a mistake, don't hesitate to correct it. Confucius Philosopher
“ Know what your customers want most and what your company does best. Focus on where those two meet. Kevin Stirtz Author
“ When I am wrong, he is delighted to forgive. When I am angry, he clowns to make me smile. When I am happy, he is joy unbounded. When I am a fool, he ignores it. When I succeed, he brags. Without him, I am only another man. With him, I am all-powerful. He is loyalty itself. Gene Hill Author
“ No citizen of this nation is worthy of the name unless he bears unswerving loyalty to the system under which he lives, the system that gives him more benefits than any other system yet devised by man. Loyalty leaves room to change the system when need be, but only under the ground rules by which we Americans live. John A. Hannah