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  • Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive change prior. Most of the operating profits in the world come from sustaining innovation. Much of the market capitalization gains, on the other hand, come from disruptive innovations.

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Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive change prior. Most of the operating profits in the world come from sustaining innovation. Much of the market capitalization gains, on the other hand, come from disruptive innovations.

When a woman extends her hand for you to shake it, then you shake her hand. You do not turn it up and kiss it. And it is just so creepy. Because, you know, I handed it at this angle. I handed it at the handshake angle and so I'm not giving it to you to do whatever you want with it. I'm not loaning it to you. It's like if somebody borrowed your lawnmower and you're assuming they're going to use it to mow their lawn. You don't want to find out later they put it in the ocean!

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