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  • I remember the first time I saw a CD, a technology guy brought one to my house and said we will be able to sell millions and millions of players, and people will have to restock their record collections. It was all about money. It was all about how much money we would make, "we" being "him."

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I remember the first time I saw a CD, a technology guy brought one to my house and said we will be able to sell millions and millions of players, and people will have to restock their record collections. It was all about money. It was all about how much money we would make, "we" being "him."

We needed to do "Community Project" to feel comfortable doing our own thing, and then "That's It That's All" was this experiment with camera technology and shooting snowboarding a little differently. "Art of Flight" was that dream of "That's it That's All" realized. Then we didn't want to make an "Art of Flight 2," so we stepped back and tried to take a different approach to create a more multi-faceted film. "The Fourth Phase" has more of a storyline, and it was much more personal for me.
A technology becomes truly disruptive when it drives the marginal cost of something that used to be scarce and expensive to approach zero. Thus, it used to be to deploy software at scale, you had to fund a data center, buy a set of servers, storage, and networking gear, build an in-house IT management capability, and buy an expensive stack of enabling software before you could even get started. Now you can get all that from Amazon or Microsoft on a pay-as-you-grow model.

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