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  • I think we're seeing in the wake of the last election that evangelicals - especially young evangelicals - are no longer inextricably linked to the Republican party. Even at Liberty, there's now some ideological diversity with respect to politics. Last fall, I saw a Facebook group called "Liberty Students for Obama." It had 4 or 5 members, but still...

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I think we're seeing in the wake of the last election that evangelicals - especially young evangelicals - are no longer inextricably linked to the Republican party. Even at Liberty, there's now some ideological diversity with respect to politics. Last fall, I saw a Facebook group called "Liberty Students for Obama." It had 4 or 5 members, but still...

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

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