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Yes, some banks will only float good companies. But others could not give two hoots if you have a business, a business plan or any business experience.
My experience has shown me that the people who are exceptionally good in business aren't so because of what they know but because of their insatiable need to know more.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
Whether Amazon is good at making and sustaining an entertainment business remains to be seen. But they certainly are 100% focused every day on optimizing the consumer experience and reducing friction.
As entrepreneurs, we often get pressured into hiring an industry executive. While it's good to hire people with experience, it can also be a stumbling block because they think about the business the same way everyone else does.