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I wanted to use the hippo to get people out of their homes, away from the Internet and the TV, and to explore London with a new perspective.
TV and the press have always functioned according to the same sets of rules and technical standards. But the Internet is based on software. And anybody can write a new piece of software on the Internet that years later a billion people are using.
The absolute base-level thing that you do as a new screenwriter is send out query letters. Literally, you just say, 'Hi, Mr. So-and-So,' and you give them a one-sentence description of one of your scripts. You send it out to a list of people you found on the Internet.
I don't think anybody would argue now that the Internet isn't becoming a major factor in our lives. However, it's very new to us. Newsreaders still feel it is worth a special and rather worrying mention if, for instance, a crime was planned by people 'over the Internet.'