I did a lot of short films online, so I come from that background where a lot of people see your stuff.

A lot of people, even if they know what VR is, see it as this tool to go in your basement and play Halo.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.

People could see by your actions on the park that you cared about it. If we got beat, I'd fling the Sunday papers in the bin and wouldn't read them.

We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.

You don't see guys being compared with other guys, you base people on your roots in racing. You would think I'd get more compared with people who do dirt racing.

I think what working in a short film online is that the response from the audience is immediate whether your short film or web-series works or not, it is immediate. You can see comments and you can also see how many people have viewed it.

It's really humbling and gratifying to see that people are finally realizing that we are talented and we have things to say and that our stories are just like your stories. There's no reason that anybody from Wisconsin or Turkey can't relate to 'Atlanta.'

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