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I go up to San Francisco on holidays and spend time with my family there, but whenever I go to Japan, I enjoy every moment. I try to go back there every year or so. It's a phenomenal place, and I absolutely love it. It's not my second home; it is my home. Whenever I go back, I feel very connected with Japan.
My partner, Nik, is a full-time dad and I am working on Phenomenal full time. Nik was in tech forever, but he decided to take some time to think about his next steps after we had our second child.
From the beginning, I conceptualised Phenomenal Woman as a social-impact initiative. I knew that the campaign wasn't really about a cool T-shirt, but rather using the T-shirt to benefit and amplify a cause.
In fact, when I began selling 'Phenomenal Woman' T-shirts on International Women's Day last year, the campaign was supposed to run just through March, for Women's History Month. At the time, I hoped to sell around 500, maybe 1,000 T-shirts in total. We ended up selling 2,500 T-shirts on the first day alone.