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The power of social media is it forces necessary change.
Social media is a very, very powerful tool. It also gives power to tools.
We all know the power of social media, things can get out there so quickly. We are high-profile footballers, we know that.
Independent content these days can be more successful than previously because of the power of social media. However, there are still systems in place to make sure independent artists don't get as far as signed ones.
Ferguson shows the power of social media. This could have not been a story. Or it could have just been a local story. Or it could have been something that we saw only from a distance, through the usual filters. Instead, it gathered steam.