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Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.
I have always known about the quality of Asics products, so when they approached me, I was really receptive. They explained what they would like to do with me, both in terms of design and marketing activities around the world. They came with a long-term approach, which is very rare in this industry, which appealed to me a great deal.