Quotes by B. J. Fogg - Page 1 | QuoteForever

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Design your site so it looks professional
B. J. Fogg / Computer Scientist
Design
Looks
Site
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Put hot triggers in the path of motivated people.
B. J. Fogg / Computer Scientist
Design
Creativity
People
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Design your life to minimize reliance on willpower.
B. J. Fogg / Computer Scientist
Design
Entrepreneur
Willpower
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Plant a good seed in the right spot and it will grow without further coaxing
B. J. Fogg / Computer Scientist
Grows
Plant
Spots
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Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
B. J. Fogg / Computer Scientist
Technology
People
Powerful
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People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.
B. J. Fogg / Computer Scientist
Effort
People
Teaching
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Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
B. J. Fogg / Computer Scientist
Focus
Goal
Motivation
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Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
B. J. Fogg / Computer Scientist
Technology
Simple
Simplicity
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