You can make money without doing evil.

Too many rules will stifle innovation.

We wouldn't survive if people didn't trust us.

We just want to have great people working for us.

We want Google to be the third half of your brain.

If Google Books is successful, others will follow.

Currently we don't have plans on conquering the world.

We are currently not planning on conquering the world.

Solving big problems is easier than solving little problems.

It's not enough not to be evil. We also actively try to be good.

Any conversation I have about innovation starts with the ultimate goal.

Ultimately you want to have the entire world's knowledge connected directly to your mind.

People try new things all the time. By now, the people who succeed have to be very sophisticated.

I would like to see anyone be able to achieve their dreams, and that's what this organization does.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

I had no dreams of such economic success. You should have fun and not be so weighed down by expectations.

If what we are doing is not seen by some people as science fiction, it's probably not transformative enough

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

When I was growing up, I always knew I'd be in the top of my class in math, and that gave me a lot of self-confidence.

As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work.

In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.

I'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it.

Generally, health is just so heavily regulated. It's just a painful business to be in. It's just not necessarily how I want to spend my time.

The name was supposed to be 'Googol,' which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed.

I feel there's an existential angst among young people. I didn't have that. They see enormous mountains, where I only saw one little hill to climb.

I feel there’s an existential angst among young people. I didn’t have that. They see enormous mountains, where I only saw one little hill to climb.

If you had all the world's information directly attached to your brain, or an artificial brain that was smarter than your brain, you'd be better off.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Once you go from 10 people to 100, you already don't know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

Having been trained as a computer scientist in the '90s, everybody knew that AI didn't work. People tried it. They tried neural nets, and none of it worked.

We deal with all varieties of information. Somebody's always upset no matter what we do. We have to make a decision; otherwise there's a never-ending debate.

It's a romantic notion that you're going to have one brilliant idea and then everything is going to be great... but the execution and delivery are what's key.

It was the summer of 1998. At that point, we were just scrounging around to find resources; we had stolen these computers from all over the department, sort of.

When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.

We have tried to define precisely what it means to be a force for good - always do the right, ethical thing. Ultimately, 'Don't be evil' seems the easiest way to summarize it.

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.

I am sometimes something of a lazy person, so when I end up spending a lot of time using something myself - as I did with Google in the earliest of days, I knew it was a big deal.

Today, if you want to access a typical out-of-print book, you have only one choice - fly to one of a handful of leading libraries in the country and hope to find it in the stacks.

I wish there were a hundred services with which I could easily look at such a book; it would have saved me a lot of time, and it would have spared Google a tremendous amount of effort.

Too few people in computer science are aware of some of the informational challenges in biology and their implications for the world. We can store an incredible amount of data very cheaply.

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

You do see more people that have been freed up over the last couple of hundred years to do work that is more about thinking about or creating things... and I would hope to see that trend continue.

As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.

Technology is an inherent democratizer. Because of the evolution of hardware and software, you’re able to scale up almost anything. It means that in our lifetime everyone may have tools of equal power.

Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones.

But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole.

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

It is ironic since whenever I have met with our elected officials they are invariably thoughtful, well-meaning people. And yet collectively 90% of their effort seems to be focused on how to stick it to the other party.

Basically, we convert the entire Web into a big equation, with several hundred million variables, which are the page ranks of all the Web pages, and billions of terms, which are the links. And we're able to solve that equation.

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