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The paradox of simplicity is that making things simpler is hard work.
Simplicity: The New Competitive Advantage in a World of More, Better, Faster.
Simplicity is power. The power to do less of what doesn't matter and more of what does.
Simpler companies are user centered. They adapt to the needs of day-to-day decision makers.
People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action.