To be universally liked is to be relatively ignored.

People tend to prefer their own race online in terms of the volume of messages.

Dudes have been making up stuff about themselves probably since there have been dudes.

Kind of paradoxically, men are very open minded or very even handed with their votes of women.

Text is, in some ways, on the way out, unfortunately. There are dating sites now that are just pictures.

There will be more words written on Twitter in the next two years than contained in all books ever printed.

Use correct grammar and punctuation. Do not use net speak, like WOT, W-O-T or U. Those messages get a lot lower reply rate.

Because the way love works in general, you don't need everybody to like you somewhat - you need one person to like you a lot.

I know that shorter messages are better in terms of reply rate. The optimal length is something like 50 characters. Characters, not words.

Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road profile with bland, middle of the road pictures seems like a bad strategy to me.

Women are much more discriminating. I think both types of people are equally interested in having an attractive partner. But women essentially give the thumbs up to only half as many guys as guys giving the thumbs up to women.

Even at the person-to-person level, to be universally liked is to be relatively ignored. To be disliked by some is to be loved all the more by others. And, specifically, a woman’s overall sex appeal is enhanced when some men find her ugly.

You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.

We noticed recently that people didn't like it when Facebook "experimented" with their news feed. Even the FTC is getting involved. But guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work.

A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.

Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.

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