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Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.