I'm a voracious reader.

I love being the underdog.

Don't buy preground coffee.

Always challenge the old ways.

Success is best when its shared

Success is best when it's shared.

Risk more than others think safe.

Care more than others think wise.

Success is best when it is shared.

I think growth covers up mistakes.

Who wants a dream that's near-fetched?

Business leaders cannot be bystanders.

Dream more than others think practical.

Anybody can leverage celebrity for profit.

I despise research. I think it's a crutch.

I'm not losing any sleep over Dunkin Donuts.

Don't be threatened by people smarter than you.

Everyone must have a shot at the American Dream.

Success is something that has to be earned every day.

Customers must recognize that you stand for something.

I can't imagine a day without coffee. I can't imagine!

Starbucks represents something beyond a cup of coffee.

Success is empty if you arrive at the finish line alone.

Success is the by-product when you work toward the target.

If it Captures Your Imagination, it will captivate others.

Customers have different need states and life experiences.

We need to reinvent food at Starbucks. Less could be more.

The challenge of the retail business is the human condition.

The companies that are lasting are those that are authentic.

Do I take criticism of Starbucks personally? Of course I do.

The entrepreneurial opportunity in America is alive and well.

My kids probably started drinking coffee in their late teens.

Sometimes you have to create the thing you want to be part of.

As Americans, there are very few things we have confidence in.

We live in an age where everything is based on the short term.

We will never-and I mean never-turn our backs on our employees.

When it comes to Starbucks, I take every threat very personally.

I'm much more concerned about America than the Democratic Party.

We think of Starbucks not as a coffee company but a media company.

If you want to achieve widespread impact and lasting value, be bold.

Managing and navigating through a financial crisis is no fun at all.

While their service is ending, our responsibility is just beginning!

In many places where coffee is grown, deforestation is a major issue.

Starbucks has changed the rules of engagement for the music industry.

People around the world, they want the authentic Starbucks experience.

This may sound a bit naive, but I got here by believing in big dreams.

In anything we do, any endeavor, it's not what you do; it's why you do it

At its core, I believe leadership is about instilling confidence in others.

America's leaders need to put their feet in the shoes of working Americans.

I'm optimistic about the country; I'm optimistic about the American people.

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