The disciplined are free.

Exchange ideas frequently.

Responsibility is always a sign of trust.

Every great business is built on friendship.

Honor bespeaks worth Confidence begets trust.

The greatest teacher I know is the job itself.

Clock watchers never seem to be having a good time.

Our very living is selling. We are all salespeople.

Too many would-be executives are slaves of routine.

The best way to stop a bad habit is never to begin it.

Change is vital, improvement the logical form of change.

It is always the start that requires the greatest effort.

The Golden Rule finds no limit of application in business.

Luck is always the last refuge of laziness and incompetence.

Theory is splendid but until put into practice, it is valueless.

There's no better friend to any merchant than a fair competitor.

Courteous treatment will make a customer a walking advertisement.

We get real results only in proportion to the real values we give.

The well-satisfied customer will bring the repeat sale that counts.

It is the service we are not obliged to give that people value most.

As a rule, we find what we look for; we achieve what we get ready for.

I believe a man is better anchored who has a belief in the Supreme Being.

Growth is never by mere chance; it is the result of forces working together.

I will have no man work for me who has not the capacity to become a partner.

No business can succeed in any great degree without being properly organized.

The keystone of successful business is cooperation. Friction retards progress.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

Success will always be measured by the extent to which we serve the buying public.

No serious-minded man should have time for the mediocre in any phase of his living.

I was long brought up to think that it was nothing short of a crime to miss a sale.

Do not primarily train men to work. Train them to serve willingly and intelligently.

I learned that all things come to those who wait-provided they hustle while they wait.

Success cannot come from standstill men. Methods change and men must change with them.

I believe in trusting men, not only once but twice - in giving a failure another chance.

The best teamwork comes from men who are working independently toward one goal in unison.

Every man must decide for himself whether he shall master his world or be mastered by it.

No man can climb the ladder of success without first placing his foot on the bottom rung.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

The public is not greatly interested in saving a little money on a purchase at the expense of service.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.

I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.

Men are not great or small because of their material possessions. They are great or small because of what they are.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

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