I hate science fiction.

Don't listen to experts.

Anger is a good motivator.

I don't believe in brands.

Reality TV is anything but.

Success is made of 99% failure.

I don't design down to a price.

Fear is always a good motivator.

Beauty can come in strange forms.

I just want things to work properly.

Emerging markets are hugely important.

Insurance companies don't make anything.

I just think things should work properly.

Well, air-conditioning is not a good thing.

I myself scraped seven poor passes at O-level.

There's nothing wrong with things taking time.

Goodness, I know nothing about nuclear energy.

We should have A-levels in vocational subjects.

When you can't compete on cost, compete on quality.

As a modern employer you have to treat people well.

I've fought court battles over my inventions before.

Business is constantly changing, constantly evolving.

Today, computers are almost second nature to most of us.

Life is a mountain of solvable problems and I enjoy that.

Life is a mountain of solvable problems, and I enjoy that.

One of the most fun inventions of my lifetime is the Mini.

The British judiciary needs to support intellectual property.

Enjoy failure and learn from it. You never learn from success.

Companies are not ingenious, it's the people in them that are.

Arbitrary benchmarks cheat kids out of a fulfilling education.

After the idea, there is plenty of time to learn the technology

You need a stubborn belief in an idea in order to see it realised.

Designing aircraft and racing cars is an extremely exciting thing.

Enjoy failure and learn from it. You can never learn from success.

I own every share of my company, and I don't want to sell any of it.

All our engineers are designers and all our designers are engineers.

We need to encourage investors to invest in high-technology startups.

The key to success is failure… Success is made of 99 percent failure.

The wonderful thing about Apple technology is just how intuitive it is.

Failure is an enigma. You worry about it, and it teaches you something.

Stumbling upon the next great invention in an 'ah-ha!' moment is a myth.

If robots are to clean our homes, they'll have to do it better than a person.

The one size fits all approach of standardized testing is convenient but lazy.

As an engineer I'm constantly spotting problems and plotting how to solve them.

China can and will be an invaluable trading partner to both the U.S. and the U.K.

You don't get inspiration sitting at a drawing board or in front of your computer.

I learned that the moment you want to slow down is the moment you should accelerate.

The computer dictates how you do something, whereas with a pencil you're totally free.

In order to fix it, you need a passionate anger about something that doesn't work well.

Engineers are behind the cars we drive, the pills we pop and the way we power our homes.

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