Quotes of All Topics . Occasions . Authors
Simplicity is really hard.
Good is the enemy of great.
The best ideas start as conversations.
There are a thousand no's for every yes.
Simplicity is not the absence of clutter.
There are some shocking cars on the road.
One person's car is another person's scenery.
The computer industry is creatively bankrupt.
If something is not good enough, stop doing it.
There are 9 rejected ideas for every idea that works.
To do something innovative means that you reject reason.
Really great design is hard. Good is the enemy of great.
A beautiful product that doesn't work very well is ugly.
Simplification is one of the most difficult things to do.
People's interest is in the product, not in its authorship.
We don't do focus groups - that is the job of the designer.
A lot of what we are doing is getting design out of the way.
What we don't include is as important as what we do include.
There is beauty when something works and it works intuitively.
I think a beautiful product that doesn't work very well is ugly.
It's very easy to be different, but very difficult to be better.
There's no other product that changes function like the computer.
The nature of having ideas and creativity is incredibly inspiring.
As a kid, I remember taking apart whatever I could get my hands on.
Manufactured objects testify to who made them; they describe values.
The memory of how we work will endure beyond the products of our work.
I discovered at an early age that all I've ever wanted to do is design.
To design something really new and innovative you have to reject reason.
We're very genuinely designing the best products that we can for people.
You learn a lot about vital corporations through non-vital corporations.
Our goal is simple objects, objects that you can't imagine any other way.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
If you are truly innovating, you don't have a prototype you can refer to.
The absence of clutter is just a clutter-free product. That's not simple.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
There's no learning without trying lots of ideas and failing lots of times.
Designing and developing anything of consequence is incredibly challenging.
If doing anything new, you're very used to having insurmountable obstacles.
I feel that it's lovely when, as a user, you're not aware of the complexity.
Apple's Jony Ive describes his "fanatical" approach to design in new interview
One thing most people don't know is that Steve Jobs is an exceptional designer.
You cannot disconnect the form from the material - the material informs the form.
Once, even the simple metal needle challenged the conventional thinking of a time.
What we make testifies who we are. People can sense care and can sense carelessness.
It feels like each time we are beginning at the beginning, in a really exciting way.
The benefit of hindsight is we only really talk about those things that did work out.
Goal we've always had for design at Apple is to create solutions that are inevitable.
Its difficult to do something radically new, unless you are at the heart of a company.
It's difficult to do something radically new, unless you are at the heart of a company.