Quotes by Nir Eyal - Page 1

Why not live now instead of someday?
Nir Eyal /
Someday
Why Not
Copy Quote
Habits can be good or bad, whereas addictions are always bad.
Nir Eyal /
Good Always Bad
Addictions
Good Bad Always
Habits
Whereas
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To initiate (user) action, doing must be easier than thinking.
Nir Eyal /
Action
Easier
Thinking
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Habit-forming products alleviate users' pain by relieving a pronounced itch.
Nir Eyal /
Alleviate
Habit
Pain
Copy Quote
Products with higher user engagement have the potential to grow faster than their rivals.
Nir Eyal /
Engagement
Faster
Rivals
Copy Quote
Brainstorm new interfaces that could introduce opportunities or threats to your business.
Nir Eyal /
Opportunity
Introducing
Threat
Copy Quote
Users who continually find value in a product are more likely to tell their friends about it.
Nir Eyal /
Products
Users
Values
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Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.
Nir Eyal /
Habit
Nice
Products
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal /
Company
Failing
Innovation
Copy Quote
The most habit-forming products are intra-day behaviors. We take out Snapchat or Instagram or Pinterest multiple times a day.
Nir Eyal /
Instagram
Multiple
Pinterest
Products
Snapchat
Behaviors
Copy Quote
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
Nir Eyal /
Action
Next
Thinking
Copy Quote
As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
Nir Eyal /
Commitment
Real
Thinking
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Nir Eyal /
Emotion
Links
Marketing
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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
Nir Eyal /
Advantage
Company
Habit
Copy Quote
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
Nir Eyal /
Action
Degrees
Pain
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Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.
Nir Eyal /
Engagement
Flossing
Increase
Copy Quote
I think my worst habit is struggling with technology, even though I know how this stuff works, I need to bring conscious thought into how I use.
Nir Eyal /
Conscious
Habit
Works
Struggling
Copy Quote
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Nir Eyal /
Action
Influence
Use
Copy Quote
You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.
Nir Eyal /
Different
People
Want
Copy Quote
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
Nir Eyal /
Asking
Effort
Investing
Copy Quote
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection
Nir Eyal /
Acceptance
Pain
Rejection
Copy Quote
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.
Nir Eyal /
Ease
Motivation
Two
Copy Quote
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir Eyal /
Creating
Goal
Pain
Copy Quote
Google is one of these products that I think is incredibly habit-forming, and it's the kind of product that shows this characteristic of something that we use with little or no conscious thought.
Nir Eyal /
Conscious
Products
Characteristic
Incredibly
Product
Copy Quote
AdNectar specializes in deploying branded virtual items across top social networking properties and applications. Virtual items are images sent to communicate a message between users of social media.
Nir Eyal /
Branded
Communicate
Deploying
Items
Networking
Social Media
Users
Social Media Media Social
Applications
Images
Properties
Sent
Virtual
Copy Quote
The more professional opportunities came my way, the more time I spent away from my friends - the people I truly cared about. Maintaining friendships with people to talk to, depend on and enjoy takes time.
Nir Eyal /
Maintaining
Time People Way
Cared
Depend
Friendships
Opportunities
Spent
Truly
Copy Quote
Everything I write is meant to share what I'm struggling with. I hope that it helps other people. I benefit from that a great deal because I always hear new ideas from my readers. It's a very symbiotic relationship.
Nir Eyal /
Relationship
Ideas
New Ideas
Share
Hope Great Always
Benefit
Meant
Deal
Great Deal
Hear
Helps
Readers
Struggling
Symbiotic
Copy Quote
The more readers use the Bible app, the more valuable it becomes to them. Switching to a different digital Bible - God forbid - becomes less likely with each new revelation a user types into the app, further securing YouVersion's dominion.
Nir Eyal /
Bible
Digital
Dominion
Switching
Valuable
App
Becomes
Forbid
Further
Likely
Readers
Revelation
Types
User
Copy Quote
The cold truth is that the best products don't always win. Many times it's - the products that have the ability to keep users coming back and using them without conscious thought and using them out of habit are the ones that keep us coming back.
Nir Eyal /
Cold
Conscious
Habit
Products
Truth Is
Users
Best Truth Always
Copy Quote
If the food of friendship is time together, how do we make the time to ensure we're all fed? My friends and I have recently come across a way to keep each other close. It fits into our lifestyles despite busy schedules and a surfeit of children. We call it the 'kibbutz.'
Nir Eyal /
Friendship
Busy
Despite
Schedules
Time Food Together
Ensure
Fed
Fits
Lifestyles
Recently
Copy Quote
What Facebook wants to create an association with is every time you're bored, every time you have a few minutes. We know that, psychologically speaking, boredom is painful. Whenever you're feeling bored, whenever you have a few extra minutes, this is a salve for that itch.
Nir Eyal /
Association
Bored
Painful
Extra
Facebook
Itch
Psychologically
Copy Quote
I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.
Nir Eyal /
Design
Complicated
Entrepreneur
Principles
Psychology
Totally
Product
Reward
Startups
Trigger
Variable
Copy Quote
We originally started AdNectar to serve brand advertisers, but we've now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.
Nir Eyal /
Branded
Data
Generic
Integrating
Items
Publishers
Revenue
Turns
Users
Addition
Advertiser
Benefiting
Brand
Greatly
Originally
Provides
Virtual
Copy Quote
It is reasonable to think that the more readers put into the Bible app in the form of small investments, the more it becomes a repository of their history of worship. Like a worn dog-eared book, full of scribbled insights and wisdom, the app becomes a treasured asset not easily discarded.
Nir Eyal /
Wisdom
Bible
Discarded
Reasonable
Treasured
Worn
App
Asset
Easily
Insights
Readers
Repository
Copy Quote
One of the common myths is that when you have kids you can't really have adult relationships, that kids come first. We don't think so. We actually think that we have to take care of ourselves individually. If we can take care of ourselves, then we can become better partners for our spouse.
Nir Eyal /
Partners
Spouse
Take Care
Adult
Individually
Relationships
Copy Quote
When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.
Nir Eyal /
Frustration
Growth
People
Copy Quote
The market for religious apps is fiercely competitive; searching for 'bible' in the Apple App Store returns 5,185 results. But among all the choices, YouVersion's Bible, funded by LifeChurch.tv of Edmond, Oklahoma, seems to be the chosen one, ranking at the top of the list and boasting more than 641,000 reviews.
Nir Eyal /
Apps
Bible
Choices
Chosen
Oklahoma
Ranking
Religious
Results
Reviews
Seems
Among
App
Boasting
Competitive
Fiercely
List
Market
Returns
Searching
Store
Top
Copy Quote
The Bible app is designed to make absorbing the Word as frictionless as possible. For example, to make the Bible app habit easier to adopt, a user who prefers to not read at all can simply tap a small icon, which plays a professionally produced audio track, read with all the dramatic bravado of Charlton Heston himself.
Nir Eyal /
Audio
Bible
Bravado
Dramatic
Easier
Example
Habit
Track
Absorb
Adopt
App
Charlton
Possible
Read
Tap
Simply
Designed
For Example
Small
Himself
Icon
Word
Plays
Produced
User
Copy Quote
AdNectar was born out of a class project at the Stanford Graduate School of Business in January of 2008. The founders are all avid social network users and we wanted to see if we could discover the optimal way for advertisers to reach consumers in a way that felt authentic and organic, and yet was scalable to a mass audience.
Nir Eyal /
Audience
Avid
Born
Class
Felt
Founders
Graduate School
January
Mass
Optimal
Stanford
Users
Advertiser
Authentic
Discover
Project
Graduate
Mass Audience
Network
Organic
Reach
Copy Quote
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
Nir Eyal /
Advertising
Available
Brands
Coke
Commodity
Differentiate
Gasoline
Goods
Messages
Pepsi
Sprint
Versus
Biggest
Same Thing
Shell
Copy Quote

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