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Halloween will be a slam-dunk for merchants despite the weakening consumer spending trends.
Halloween this year falls on a Friday. That should be helpful for retailers because the party carries into the weekend.
We had a strong back-to-school season and discretionary spending on low-priced items has trended higher. These are good indications for Halloween, which typically sets the tone for the rest of the holiday shopping season.
The holiday is clearly growing in importance for the industry. Halloweens fun, enjoyable and doesn't require a big investment to celebrate. The primary focus is the child and families typically do all they can to make sure the children have fun.