Quotes by Robert Mcchesney - Page 1

The public gets not one penny from them in return for those airwaves.
Robert Mcchesney /
Return
Airwaves
Penny
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But having said that, there's also a sea change in attitude towards media.
Robert Mcchesney /
Attitude
Media
Sea
Sea Change
Towards
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So the competition isn't once you got the license, running the station; it's getting the license.
Robert Mcchesney /
License
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Our existing media system today is the direct result of government laws and subsidies that created it.
Robert Mcchesney /
Direct
Subsidies
Existing
Result
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But having said that, what's happening with campaign finance reform and our political culture is devastating.
Robert Mcchesney /
Finance
Campaign Finance
Campaign Finance Reform
Campaign
Devastating
Happening
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The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters.
Robert Mcchesney /
Finance
Association
Broadcasters
Campaign Finance
Campaign Finance Reform
Campaign
Lobby
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Local television news, on both radio and television, is so appalling. Makes print journalism look like the greatest stuff ever written.
Robert Mcchesney /
Journalism
News
Print
Radio
Television News
Appalling
Local
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As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Robert Mcchesney /
Advertising
Dependent
Mainstream
Mainstream Media
Increasingly
Revenues
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And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.
Robert Mcchesney /
Cell Phone
Example
Scarce
Spectrum
Airwaves
Cell
Phone
For Example
Services
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When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition.
Robert Mcchesney /
Frequency
Handful
Monopoly
Only A Handful
Picking
Winners
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You know, a left-winger, the barrier to success if you're on the left in commercial radio is a mile and a half higher than it is if you're on the right.
Robert Mcchesney /
Higher
Radio
Barrier
Commercial
Mile
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So it's a much more difficult issue to organize around, because you can't get media at all to make your case. And that's where cases tend to be made politically.
Robert Mcchesney /
Media
Organize
Case
Issue
Tend
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Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun.
Robert Mcchesney /
Obscure
Pool
Ten
Borrow
Chances
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Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.
Robert Mcchesney /
Spending
Stations
Campaign
Largest
Mostly
Primary
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What I've found is that there is a tremendous interest in these issues, across the political spectrum, sort of left-right terms we used to describe people don't really hold here exactly.
Robert Mcchesney /
Political Spectrum
Spectrum
Tremendous
Describe
Exactly
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And they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country.
Robert Mcchesney /
Broadcasting
Accountable
Anything Else
Held
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If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
Robert Mcchesney /
Association
Broadcasters
Protect
Commercial
Interests
Mission
Whose
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One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Robert Mcchesney /
Average
Electronic Media
Minutes
Radio
Variety
Weeks
Commercials
Electronic
Hour
Published
Survey
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The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.
Robert Mcchesney /
Bills
Radio
Advertiser
Audiences
Owner
Strictly
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Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
Robert Mcchesney /
Advertiser
Ratings
Similar
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Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
Robert Mcchesney /
Ads
Buying
Credible
Candidate
Cover
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So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent.
Robert Mcchesney /
Behalf
Consent
Direct
Radio
Government Today People
Government Policies
Informed
Policies
Result
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So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert Mcchesney /
Classic
Successful
Womb
Case
Ratings
Rush
Tend
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Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions.
Robert Mcchesney /
Broadcasting
Profit
Public Service
Maximize
Purely
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The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.
Robert Mcchesney /
Campaigns
Cost
Percent
Presidential
Twice
Congressional
Leaping
Races
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When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition.
Robert Mcchesney /
Chicago
Los Angeles
Monopoly
San Francisco
Setting
Angeles
Francisco
Los
Picked
San
Winners
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If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.
Robert Mcchesney /
House Of Representatives
Representatives
Good Your Important
Fairly
Affiliates
Antagonize
Good Terms
Good Important Your
Largest
Local
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The whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter.
Robert Mcchesney /
Closed Doors
Decades
Doors
Input
Broadcast
Closed
Commercial
Congressional
Interests
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Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?
Robert Mcchesney /
Corporate
Criticism
Commercial
Lobby
Superior
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The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
Robert Mcchesney /
Broadcasters
Influence
Time Money Long
Lots
Tremendous
Commercial
Washington
Politicians
Extremely
Reasons
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Robert Mcchesney Quotes - Page 1

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