People hate searching.

Anonymity breeds meanness.

Growth solves (nearly) all problems

Every company has a rocky beginning.

Good startups usually take 10 years.

Tech companies tend to do tech best.

A lot of people don't love their bank.

Obsess about the quality of the product.

People are incredible creatures of habit.

Most things are not as risky as they seem.

You shouldn't try to manufacture progress.

The second part of how to hire: try not to.

Background updating is absolutely the future.

Employees will only add more value over time.

Unpopular but right is what you're going for.

Facebook and Instagram are spiritual brothers.

Startups on the inside are always badly broken.

I believe that sexism in tech is a real problem.

Experience matters for some roles and not others.

I don't often get involved with campaigns at all.

If you want something in a deal, just ask for it.

The market for local advertising is in the billions.

You cannot create a market that doesn't want to exist.

The biggest PR hack you can do, is not hire a PR firm.

Ideas are cheap and easy, and there are a lot of them.

The cost of getting an early hire wrong is really high.

You can't be focussed without really great communication

The way to really scale a venture firm is with software.

The best people know that they should join a rocketship.

The whole concept of rewarding customers is a big trend.

Losing focus is another way that founders get off track.

You want to sound crazy, but you want to actually be right.

You should be giving out a lot of equity to your employees.

The idea should come first, the startup should come second.

You have to be decisive. Indecisiveness is a startup killer.

Great execution towards a terrible idea will get you nowhere.

The correlation of quality of life and cost of energy is huge.

Unfortunately the trick to great execution is to say no a lot.

You need this sort of a tailwind to make a startup successful.

Do I think every culture will embrace location technology? Yes.

In YC experience, 2 or 3 co-founders seems to be about perfect.

So you should always stay on top of people's vesting schedules.

You really want a company full of missionaries, not mercenaries.

You can basically change everything in a startup but the market.

If it works out, you're going to be working on this for 10 years.

No matter what you choose, build stuff and be around smart people.

You really want to know your cofounders for a while, ideally years.

Location is the sole difference between mobile and traditional Web.

At YC we have this public phrase, and it's relentlessly resourceful.

The startups that do well are the ones that are working all the time.

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